The general goal of the Degree in Marketing is to train professionals with a global vision of business, capable of developing management and consultancy functions for the analysis of markets and the development of strategies, brand management and communication in companies and institutions, all with a professional ethic that guarantees good practices and fundamental rights. 

The Degree aims to provide students with the necessary training for the analysis of the environment and the consumer, the study of the product portfolio and the positioning of the business and its brands, as well as the quantitative and qualitative techniques and instruments for market research and innovative decision-making in the area of marketing.

Fcom+ is a unit of the School of Communication , designed to make the most of your college experience. It serves as the “ framework ” that promotes a different way of learning—one that is more closely connected to the “ internship,” real-world experience, and the professional world.

Through three approaches to Fcom+ (teaching internship,immersive experiences, and contact with the industry), the School reinforces the training of the student body and provides that “extra something” that sets a resume apart: more experience, more skills, and more opportunities.