The general goal of the Degree in Marketing is to train professionals with a global vision of business, capable of developing management and consultancy functions for the analysis of markets and the development of strategies, brand management and communication in companies and institutions, all with a professional ethic that guarantees good practices and fundamental rights. 

The Degree aims to provide students with the necessary training for the analysis of the environment and the consumer, the study of the product portfolio and the positioning of the business and its brands, as well as the quantitative and qualitative techniques and instruments for market research and innovative decision-making in the area of marketing.

The teaching internship Unit is a center for practical and theoretical-practical activities adapted to the teaching needs of each Degree. Students will develop projects and activities with the School 's own products (for example, a news media that can integrate written content, podcasts, videos, etc.; marketing and/or communication agency; production company), and will have the possibility of working on internal (University) or external (companies, foundations, NGOs, etc.) needs.

Students will be able to apply theoretical knowledge to real situations and work in real time, at the same time they will become familiar with the tools and software used in the communications industry and will receive practical workshops to strengthen their training.