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71% of Internet users watch news videos every week, most on social networks

84% of users between 18 and 34 years old in Spain, and three out of four men (75%) versus two out of three women (67%), consume news-related video on the Internet on a weekly basis.

  • YouTube (30%), Facebook (27%), Instagram (21%), Twitter (17%) and TikTok (17%) concentrate access to audiovisual information, and the set of websites and media apps barely accounts for 23%.

  • Twitch remains a minority choice (6%) for news video consumption, but reaches 21% for this purpose among men aged 18-24.

  • Even users with little or no interest in information watch videos linked to news at some point during the week (56%), and 80% is reached among fully interested people and iPhone and iPad users.

Seventy-one percent of online Spanish adults have watched news video in the past week, compared to 29 percent who have not. Spain is the country in Southern and Western Europe where most people consume news video; it ranks average out of 46 markets and is outperformed by surveyed countries in South America, Eastern Europe, Africa and Asia (except Japan). Consumption reaches 84% among adults up to age 35, and 80% between 18 and 44, compared with 64% aged 45 and older.

Weekly consumption of video related to news in...

As opposed to specific news websites and apps, such as the media, where news video is watched in a proportion of 23%, YouTube is the platform where more Spanish adults consume informative video each week (30%), followed by Facebook (27%), Instagram (21%), Twitter (17%) and TikTok (17%). In last place is Twitch, with almost 6% (closer to 5.5%, exactly), which is a much higher proportion (approximately quadruple) than when asked about the informative use of this platform in the context of social networks.

Weekly consumption of news-related video

Video news is more popular among men (75%) than among Spanish adult women (67%), and there are significant differences by gender in the use of almost all platforms for video news: the balance of video news on Instagram is positive for female audiences (23%) versus male (18%), as well as on Facebook (29% women and 25% men, without this difference being statistically significant), while on TikTok there is total balance at 17%, and on the other three platforms male consumption prevails: 36% on YouTube (24% women), 26% on media websites and apps (21% women), 21% on Twitter (14% women) and 8% on Twitch (3% women).

In fact, among men aged 18 to 24, whose use of audiovisual news on the Internet reaches 88%, weekly consumption of informative video on Twitch reaches 21%, close to 23% of Facebook, 28% of news websites and apps, or 29% of TikTok, although in this gender and age group 43% of YouTube, 37% of Twitter or 35% of Instagram predominate. Among women of that age, video consumption on Twitter (41%), TikTok (39%) and Instagram (34%) predominates, while news websites and apps (24%) are close behind average, and YouTube (23%) and Facebook (11%), well below. Meanwhile, Twitch among younger women (18-24 years old) only reaches 6%, equivalent to the total figure for adults as a whole, and less than a third of what it represents for men between 18 and 24 years old.

Weekly consumption of news-related video

Those who consume news-related video on a weekly basis are more likely to be those who inform themselves several times a day (80%) and those with a high (75%) and medium (72%) formal programs of study level compared to the low (67%). Those with a low income level, on the other hand, have a higher video consumption for information (75%) than the other groups (71-72%) ( average). Likewise, greater interest in the news is associated with greater weekly consumption of news video: 83% among those with total interest; 75% among those who are very interested in the news; 68% in the group of those slightly interested in current affairs, and 56% penetration of news video among the audience with little or no interest in the news.

Weekly consumption of news-related video

The weekly consumption of video news among users of news on iPad (81%) and iPhone (80%) devices stands out, exceeding average by around ten percentage points; users of other tablets also have a high proportion (78%), and users of news on smart or connected TV and computer reach 76% of weekly video news consumption. In all these cases, it should be clarified that these are statistical crosstabs and that the classification of respondents as users of a device does not imply that their audiovisual news consumption is mainly on that device.

More news video is consumed in Spain than in neighboring countries but less than in Latin America

With 71%, Spain is very close to the average of the 46 markets studied by the survey Digital News Report in terms of weekly video news consumption (72%). Starting with Europe, this is a couple of points above Italy or Portugal (69%), and ahead of France by almost twenty points (53%). Denmark (47%), the United Kingdom (46%) and Germany (45%) are much lower. The Nordic countries are also below average: Sweden (54%), Norway (57%) and Finland (62%). Slightly higher video news consumption, compared to Spain and the global average , is found in Greece, Croatia, Hungary and Slovakia (74%), as well as, especially, in markets where the profile of internet users is younger and urban, such as Turkey (90%) and Romania (80%).

Across the Atlantic, video news consumption is lowest in Canada (59%) and the United States (65%), and highest in the Latin American markets surveyed, reaching 89% in Mexico, 88% in Peru, 85% in Brazil, 82% in Colombia, 81% in Chile and 74% in Argentina.

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