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Google Discover (18%) and Upday (4%) dominate the aggregators, with a profile of young and male use.

Google's recommendation platform reaches 24% among men under 45, followed by Upday, which achieves 6% among men and 3% among women.

  • Among users of Android and other non-Apple systems, Google Discover reaches 22%, and Upday, 5% on mobile and 10% on tablets on these other platforms.

  • Flipboard (5%), Feedly (4%) and News Republic (4%) achieve relevant results among adults aged 18-34.

  • Menéame (2%) remains a stronghold of men between 35 and 44 years of age, where it achieves 7% of weekly use.

Google Discover (18%) continues to be the most used internet content aggregation and recommendation service in Spain. This system, available on the left of the home screen of Android devices; on the Google Chrome home page, or in the Google app, gets 24% weekly usage among men under 45, and overall is more popular among men (21%) than among women (16%).

The next service on this subject, with a much lower uptake, is Axel Springer's Upday (4% weekly usage), which comes preinstalled on some Samsung Android handsets and can be found at download on devices of other brands and platforms. Men (6%) and women (3%) have adopted it unevenly.

Weekly use of news aggregators

Among users of Android and other non-Apple systems (for news consumption), Google Discover reaches 22% on mobile devices of all sizes(smartphone or tablet), and Upday, 5% on mobile and 10% on tablet. Among iPhone users, Google Discover is used by 16% and 17% of iPad users, while Upday reaches only 2% of iPhones but 6% of iPads used to view news.

The other aggregation services consulted by survey Digital News Report have obtained very discrete results in 2022: Flipboard, News Republic, Feedly and Menéame (in this order, by decimals), 2% each, and Netvibes, 1% (with just four tenths less than Menéame).

By age, aggregators are most popular among young adult men and women under 35; in order: Google Discover (22%), Flipboard (5%), Feedly (4%), Upday (4%), News Republic (4%), Netvibes (3%) and Menéame (2%).

Menéame has remained for men between 35 and 44 years old, among whom it reaches 7%, quadrupling the total, while it barely reaches less than 2% of people under 35 years old and less than 1% of people over 45 years old.

Methodological clarification: during the process of preparing the questionnaire, in autumn 2021, the option of Google News was included in this question on aggregators, given the prospect that this service would be relaunched in early 2022 and that it would be available before the work fielding of the survey. Specifically, the literal option was "Google News (Google website and application that sample a selection of news from a variety of sources; not the general search engine )." The presence of this option, which garnered 31% of responses despite not having launched yet, may have affected the uptake of the "Google Discover (personalized news and content appearing on the left side on the home screen of my Android device or in the Google app)" option, which registered 18% in 2022 compared to 21% in 2020 and 25% in 2021. The users most affected by this skewing factor, who selected Google News over Google Discover, were participants over the age of 45, although the change affected all age groups.

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