In the picture
Advertising campaign of the association of avocado growers and packers exporters of Mexico on the occasion of the Super Bowl in the USA [APEAM].
report SRA 2025 / [ pdf and English version ].
√ Michoacán is the state with the largest cultivation; Jalisco Nueva Generación, Familia Michoacana, Los Viagras and Caballeros Templarios are illicitly involved in its production.
√ Criminal organizations collect fees from farmers, control transportation and supply routes, and coerce local governments.
√ Producers have organized self-defense groups to confront the status, but this has not prevented individuals and families from leaving for other lands.
Avocado consumption has grown enormously in the world, especially in the United States, which annually imports around one million tons from Mexico. Guacamole, a seasoned paste made from this product, has become a culinary accompaniment to the Super Bowl, the great American soccer festival, an occasion for which in 2024 the United States imported a record 137,000 tons (in 2025 it dropped slightly, presumably due to its higher price). This has a positive impact on Mexico's agricultural sector and on Economics throughout the country.
However, the industry currently faces significant challenges, particularly infiltration by drug trafficking organizations. As a high-profit industry - the avocado is nicknamed "green gold" and its production and marketing is worth US$3 billion annually - the country has seen a decisive increase in cartel activity as they take advantage of the considerable US demand for avocados. Overproduction of coca leaf in Colombia, which has distorted prices somewhat, and the skill of fentanyl have motivated some drug cartels to diversify their business.
Drug cartels have jeopardized the stability of the avocado industry by controlling supply chains, exploiting farmers and taking advantage of the avocado trade to conduct their illicit business that leads to corruption and violence.
Economic attractiveness
International demand for Mexican avocados has experienced a decisive increase, especially from the United States, which imports around 80% of Mexican production. Precisely since 1997, when the United States authorized the purchase of Mexican avocados, in application of the North American Free Trade Agreement that came into force three years earlier, the consumption of this product in the US market has continued to grow, boosting the sector at origin.
Thus, as detailed in a report by the Global Initiative Against Transnational Organized Crime, from 1994 to 2022, the area under cultivation in Mexico has increased by 173%, reaching 252,133 hectares, and the value of production has increased by 527%, reaching 63.45 billion pesos ($3.105 billion). Mexico's avocado industry has transformed into a lucrative business and has significantly attracted the interests of criminal organizations, which perceive the industry as more profitable compared to their drug trafficking business.
Cartels have used various forms of manipulation, coercion and extortion to profit from the avocado industry, especially in the Michoacán region, where most of the production is harvested. Michoacán alone, agreement to the Panorama Agroalimentario of government entity FIRA, produced 2.25 million tons of avocados in 2023 (75.8% of total national production, distant from Jalisco's 10.9%; the state of Mexico's 4.5%; and Nayarit's 2.6%).
Some of the cartels attracted to this business are the Jalisco Cartel - New Generation (CJNG), Familia Michoacana, Los Viagras and Caballeros Templarios. These groups perceive the avocado industry as more stable compared to their traditional drug trafficking business. Therefore, the economic attractiveness of the avocado makes it a lucrative business for drug trafficking organizations.