Diginativemedia
Digital native media in Spain
research and analysis of the digital native media in Spain
The project "Digital native media in Spain: Typologies, audiences, building trust and keys to journalistic sustainability", - Diginativemedia -, was created with the goal to investigate and analyze in depth the characteristics of digital native media in Spain. From their strategies, their impact on citizenship, to their contributions to journalism and society.
WHAT ARE OUR OBJECTIVES?
Diginativemedia seeks to understand the current communication ecosystem and the role of digital media in Spanish society from the post-pandemic stage. The project, funded by the Ministry of Science and Innovation/State Agency of research and the European Regional Fund development "A way of doing Europe", aims to review the models of digital media and analyze four major areas of the journalistic sector: typologies, strategies, competencies and sustainability.
01
Analyze the typologies of digital native media.
02
Analyze the editorial strategies and social involvement of digital native media.
03
Know your journalistic skills.
04
Evaluate its sustainability within the Spanish media ecosystem.
PRINCIPAL INVESTIGATORS:
María del Pilar Martínez Costa Pérez
Ramón Salaverría Aliaga
TEAM OF RESEARCHERS:
Avelino Amoedo
Jürg Kaufmann
Elsa Moreno Moreno
Samuel Negredo Bruna
María Fernanda Novoa Jaso
Natalia Rodríguez Salcedo
Charo Sádaba Chalezquer
Cristina Sánchez Blanco
Javier Serrano Puche
Alfonso Vara Miguel
Pilar Sanchez Garcia (University of Valladolid)
WORK EQUIPMENT :
- Manuel de la Chica Huarte
- Irene Larraz
- Alba Díez Gracia (University of Valladolid)
- Ruba Zeidan
- Gustavo Cardoso (ISCTE - Lisbon)
- James Breiner (partner Sembramedia)
- Vania Baldi (ISCTE - Lisbon)
- María Victoria-Mas (Universidad Oberta de Cataluña)