Cases real for companies real
In the Final Projects of Degree in Marketing, the professional work of a marketing and communication the professional work of a marketing and communication consultancy service .. Advised by professors from Degree, students, in group, have the opportunity to deepen in a real challenge that allows them to apply in a transversal way the diversity of knowledge and skills acquired throughout the Degree.
WHAT ARE THE PHASES OF PROJECT?
Briefing of the business
research of markets and diagnostics
Strategic planning and execution of the proposal
RELATIONSHIP WITH THE BUSINESS
Search for customer needs
Each team receives an executivesummary -briefing- indicating the client's needs. For this reason, the partnership with the business or organization is core topic since, in order for the students' proposals to be in line with what the business needs, it is important that the students can have direct contact .
The students involved in the case, and the teachers, sign a agreement confidentiality agreement on the treatment of the information provided by the companies.
During this course, students have developed their proposals for these companies:
THEMATIC AREAS
What can we offer?
design and creation of new products.
Analysis/proposals for launching products to the market.
assessment and proposals for improving retail strategies.
design and implementation of a research of markets: competitive analysis/segmentation analysis/purchasing behaviors.
assessment and proposals for brand communication strategies/campaigns.
Analysis and proposals of corporate communication strategies for an organization/business.
Improvement proposals from Internal Communications to facilitate/drive business/organizational strategies.
assessment and proposals for improvement of marketing and/or sales plans of a business.
Analysis and proposals for improvement of the marketing mix of products/brands.
assessment of management and development brand portfolio strategies.
Brand repositioning and ad hoc campaigns; creation of sub-brands.
Analysis and proposal to improve the targeting strategy of a business/brand.
Analysis and proposal for improvement of the positioning strategy/
Analysis of social trends and consumer behavior in specific sectors/markets.
assessment and proposals for improvement in the management customer and CRM systems of a business.
Analysis and proposals for development of digital marketing strategies, inbound marketing, e-commerce, etc. in companies.
assessment and proposals for improving creative branding strategies.
Analysis and proposals for assessment of marketing strategies in fashion companies/businesses.
Elaboration of proposals for development of new business around products and brands.
2024-2025 course groups
SCALPERS
- Sofia Iglesias Pinales
- Kimberly Dökel
- Alex De Wind
- Jimena Calderón (director)
- Mariana Sofia Paz
- Melissa Minaya
- Isabella Van Strahlen
- Carolina Perez-Bennett
- Andrea Yanguas
IRATI BARNEAN
- Begoña Acha
- Maria Lavin (director)
- Rocío Zapatero
- Jorge Gimeno
- Álvaro Usón
- Mencía Muro
- Hugo Cenzano
- Mayte Sibondo
- Pilar Amoretti
SCALPERS
- Ana María Molina (director)
- Andreina Garcia
- Ana Corina Valdez
- Andre Paquette
- Jorge Miranda
- Juliana Rucavado
- Maria Alfonso
- Begoña Iruretagoyena
- Paloma Fernandez
FLORETTE
- Irene Carrero
- Amaya Rosello
- Agustina Gaitan
- Carlota Sánchez (director)
- Teresa Carril
COCUUS
- Roberto Chevalier
- Sofia Smoke
- Nicole Flossbach
- Patrick Abrahamdirector)
- Adrian De Garcia
- Eduardo Cedeño
- Elena Camahort
- Zosia Janik
- Francisco José Vinuesa
IRATI BARNEAN
- Irene Llorente Garbayo
- Carlota Fortuny Ardanuy
- Ana Molinero Rojas (director)
- Marta Frias Asúa
- Marcos Giner
- Artura Vázquez Ramos
- Marina Martos
- María Lucía Sánchez
- Sofia Troconis
- María Merayo
LACTURALE
- Ander Gorostidi
- Hugo Manzanares
- Inés De La source
- Ángela Marín
- Irina Garcia
- Ana Lucia Gonzalez
- Aitana Muñoz
- Sara Palomera
- María Cortajarena
- Rosa Elias (director)
FLORETTE
- Angela Sanchez
- Mariana Pelaez
- Luciana Vernaza
- Luciana Molins
- Amelie Jouvin
- Gabriel Anyosadirector)
- Paula Gonzalez
- Merali Appenzauser
- Ignacio Bastida