You count
If they interpret the world around them, they will be right in their decisions.
#TuCuCuentas is a program aimed at students from high school diploma in which experts from the School of Communication of the University of Navarra provide students with criteria to properly interpret the world around them.
In a scenario in which change and uncertainty are ever-present circumstances in life, the #TúCuCuentas program explains the keys to interpretation and understanding in order to make the right decisions.
Knowing how to understand the world, ask the right questions and tell it is an increasingly demanded skill in different professions. At School of Communication we teach how to tell stories, generate content with value and transmit ideas and information in a clear and attractive way.
GOALS
train to the students of high school diploma with criteria of interpretation and understanding of the communicative environment, culture and human reality, so that they learn to differentiate what is important from what is not.
To give students the tools to find opportunities in the midst of change and uncertainty and to make the right decisions.
PROGRAM
The program consists of three sessions at high school, with the possibility of adding a fourth at School Communication.
1. THE POWER TO INFLUENCE
In influence nothing is by chance, reason and emotion are two levers that any leader must know how to manage. What do you need to know to influence? That is, to bring about change. This session deals with the tools we have to influence through communication without falling into manipulation, lies or deception.
2. LEADERSHIP STAFF AND WORK IN TEAM
In their future staff and professional future, everyone will have to face challenges and situations that generate uncertainty, doubt and pressure. This session aims to provide students with certain keys to be able to know the fundamental keys to make decisions and work in a team.
3. REALITY AND FICTION: THE WORLD AROUND US
We are what we see, read, listen to. What content surrounds us? What interests do we have? What are they telling us? This session tries to study through the world of cinema and series the power of stories in the society that surrounds us.
PRESENTATION AND DEFENSE OF WORK IN TEAM (OPTIONAL)
Students who wish to do so can make a final work by teams and for which they will be advised by a professor of the School. Students who submit this final work will receive a diploma certificate by School of Communication.
SPEAKERS
SERGI MOLAS
graduate in Journalism from the Autonomous University of Barcelona and Master's Degree in management of Communication Companies from the University of Navarra. Director of development of the School of Communication at the University of Navarra.
ELENA TERÁN
Graduate in Journalism and History from the University of Navarra. Master's Degree of International Relations from CEU San Pablo. manager of Communication from School of Communication of the University of Navarra.
RODRIGO GIMENO
graduate in Audiovisual Communication from the University of Navarra and Master's Degree in programs of study Humanistic and Social from the Universitat Abat Oliba CEU.
PATRICIA SAN MIGUEL
Degree in advertising and Public Relations from the Complutense University of Madrid, MBA in Executive Fashion and doctorate in Digital Marketing for Fashion Companies. Professor of Degree in Marketing at the University of Navarra and ISEM Fashion Business School.
