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Ana María Casado

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Ana María Casado Molina
PhD and professor at department of Economics and Business Administration of the University of Malaga.

Ana María Casado Molina, PhD and professor at department of Economics and Business Administration at the University of Malaga, frames her experience professor, research and professional experience in the field of reputation and corporate communication management . Specifically, his research focuses on the management, management and measurement of reputation applied to different areas: business sectors of the IBEX 35, tourism, museums and recently hospitals. As a result of this research activity, he actively participates in courses, seminars and national and international forums organized by both academic and professional entities (Universidade do Algarve, UPC, UCM, Dircom, Corporate Excellence, Reputation Institute, CEM, etc.).

She has an extensive professional career in marketing and communication management in the ICT sector and the cultural industry, as well as in works of consultancy service. She has participated in projects of research and/or advice on corporate reputation with entities such as the Corporate Excellence Foundation, business Pública para la management del Turismo y del Deporte de Andalucía, Rotterdam School of Management, among others. Likewise, it is worth mentioning her work as co-director of the Metrics and management Intangibles Cathedra of the University of Malaga with the launching of the Observatory of Intangibles and Corporate Reputation, the development of a conceptual and methodological model for the management of intangibles in online environments and her contribution in the elaboration of periodic publications of the Observatory (Reports of Intangible Assets in Digital Ecosystems - INTED).

Other data of interest for the teaching she will be teaching in the training Program "sponsorship Cultural": she is currently focusing her research on the reputation of museums in the off and online environment, and is finalizing, together with Professor Cees Van Riel of the Rotterdam School of Management (Erasmus University) and professors of the University of Malaga, a study of management perception on the relations of sponsorship of museums.


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