Rosa Rodrigo Sanz
Director development Strategic Business, Commercial and Public Affairs

Degree in Geography and History from the University of Barcelona (UB) and Master's Degree from ESADE Business School. She has taken several postgraduate courses in organizational methods and analysis; research market; programs of study International and management CRM systems. He teaches at high school European design in Madrid.

He developed his entire professional career in the field of corporate and product marketing in companies such as Dun & Bradstreet; AC Nielsen Company and Fira de Barcelona, directing various functional areas, such as Commercial and Communication (advertising, image, media, events, institutional relations and corporate reputation). Subsequently he focused on the promotion of new lines of activity and development business in the Consorci de la Zona Franca de Barcelona, carrying out projects such as the Barcelona Glòries Shopping Center, Vallès Technology Park, as well as various projects related to research and innovation in Barcelona, among which are MediaTIC and BZ Innovation Zone.

Since 2013 she is the Director of development Strategic Business, Commercial and Audiences at the Museo Nacional Reina Sofía, with the goal to capture new business opportunities. She directs the different areas dedicated to revenue generation: ticket sales and corporate and special visits; sponsorship; space rental; loyalty programs; and management of the Museum's stores and restaurants (creation of new concepts). As well as, the development of the policies for attracting visitors, new audiences and the experience of visit. It promotes new technological developments such as the implementation of a global CRM for the Museum.

He is passionate about working in creative environments and collaborating in a better knowledge and proximity between the business and cultural world.