project Artificial intelligence in digital media in Spain (NEXTDIGIMEDIA)
Driven by the research center Digital Unav, NEXTDIGIMEDIA is a research project coordinated by the School of Communication that analyzes the transformative impact of Artificial Intelligence on digital journalism and the media ecosystem in Spain.
The project is based on the hypothesis that AI is redefining content production, interaction with audiences and the ethical frameworks of journalism. To this end, researchers will study the implications of automated authoring tools, advanced data analysis and personalization systems.
Coordinated by the University of Navarra in partnership with the University of Santiago de Compostela, the project counts with the participation of consolidated research teams that have been work together for more than two decades in the field of digital journalism. The NEXTDIGIMEDIA project combines empirical research with scenario design methodologies, orienting the results towards an internship application in the media field.
With a duration of four years (2025-2029), it has been awarded in the call for knowledge Generation Projects 2024 by the Ministry of Science, Innovation and Universities.
Objectives
The project 's research revolves around five fundamental objectives:
/01
Identify AI adoption models in Spanish digital media, analyzing their impact on content creation, verification and distribution, as well as on interaction with audiences.
//02
Study the role of AI in the journalistic value chain, with a focus on efficiency, personalization and accessibility.
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Analyze the effects of AI on the dynamics of journalistic work , including professional routines, profiles and competencies.
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Evaluate the impact of AI on the quality of information and democracy, with proposals for ethical frameworks that promote transparency, equity and trust.
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To design future scenarios that guide journalists, media, academics and public decision-makers towards a sustainable manager integration of AI in journalism.
Through an interdisciplinary approach , NEXTDIGIMEDIA offers knowledge and guidance based on scientific evidence that supports an ethical and solid transition to the era of artificial intelligence in Spain's digital media.
Structure of the coordinated project
Subproject 1 (University of Navarra)
Artificial intelligence in digital media in Spain: models and scenarios.
reference letter: PID2024-156034OB-C21
Principal Investigators
 Ramón Salaverría Aliaga (IP1) |
 Alfonso Vara Miguel (IP2) |
research team
Avelino Amoedo Casais - Clara González Tosat - Jürg Kaufmann - Roncesvalles Labiano Juangarcía - Mª Pilar Martínez-Costa Pérez - Elsa Moreno Moreno - Samuel Negredo Bruna - María Fernanda Novoa Jaso - Natalia Rodríguez Salcedo - Charo Sádaba Chalezquer - Cristina Sánchez Blanco - Javier Serrano Puche - Aurken Sierra Iso - María Victoria-Mas (Universitat Autònoma de Barcelona)
The Task Force
Alexis J. Apablaza-Campos (UNIACC University, Chile) - Miguel Paisana (ISCTE - Instituto Universitário de Lisboa, Portugal) - Anais Sánchez Hualde - Irene Larraz Elorriaga - Edurne Garde Eransus - Miguel Martín de las Pueblas - Eva Lus Gárate
Subproject 2 (University of Santiago de Compostela)
Artificial intelligence in digital media in Spain: effects and roles
reference letter: PID2024-156034OB-C22
Principal Investigators
 Berta García Orosa (IP1) |
 Jorge Vázquez Herrero (IP2) |
research team
Carmen Costa Sánchez - Marcos Fernández Pichel - Xosé López García - María Cruz Negreira Rey - Alberto Quián Pampín - Sara Pérez Seijo - Rubén Rafael Rivas de Roca García - Ana Isabel Rodríguez Vázquez - Eva Sánchez Amboage - Alba Silva Rodríguez - José Sixto García - José Soengas Pérez - Carlos Toural Bran - Ángel Antonio Vizoso García
The Task Force
Kateline de J. Brito Tavares - Tania Forja Pena - Beatriz Gutiérrez Caneda - Paula Martínez Graña - Noel Pascual Presa - Alexandra M. Rodríguez Gil - Inês Amaral - Santiago Gallur Santorun - Cristian González Arias - Jonathan Hendrickx - Carl-Gustav Lindén - João Messias Canavilhas - Suzana Oliveira Barbosa - Carlo Sorrentino - Emiliano Treré - Oscar Westlund