From January to April 2026, students in the Strategies in Fashion Communication course, taught by Patricia SanMiguel and Cristina Sánchez-Blanco, immersed themselves in the professional market by developing a comprehensive content marketing strategy for Dinastía Albina, an exclusive brand by the Pamplona-based jeweler Joyería Bijoya. This hands-on academic project was uniquely enriched by the presence and collaboration of Ana Jordán, CEO of the brand, who provided the students with invaluable industry insights and real-time guidance throughout the entire creative process.

Throughout the four-month collaboration, the students served as strategic consultants, beginning with a thorough assessment of the situation that included a detailed analysis of consumer behavior, competitor benchmarking, market trends, and an internal brand audit. Based on these insights, they developed a customized strategic proposal designed to enhance the brand’s narrative and market positioning. Finally, the project concluded with a comprehensive plan for the production and distribution of the content marketing campaign, successfully bridging the gap between classroom theory and the real-world demands of the fashion industry.