The 4th year students of Degree in design of the three mentions (Fashion, Product and Services) presented their first photographic project , focused on commercial product photography, as part of the subject Photography & Storytelling.
The students participated in a product photography session given by the designer Carlos Jiménez. Subsequently, the professor of the subject, Alicia F. Barrancoproposed the statement of the project. On the one hand, they had to study the evolution over time of the graphic image of a brand, mainly through the vision of its photography. On the other hand, this analysis prompted the final result : each student elaborated a photographic project contemporizing the brand image.
The students worked both conceptually (elaborating a commercial slogan) and technically (using the course tools, with special emphasis on art direction, photographic set and photographic technique). The brands proposed for the project were: Donettes, Converse, Cervezas Alhambra, Ray-Ban, IKEA and Apple.
