20190619_MUN_SatisfactionSurvey

More and more young people are becoming interested in art and culture, as revealed by the first Satisfaction survey conducted by the University of Navarra Museum to learn about profile and satisfaction of its visitors, mediate the quality of its service and the overall satisfaction of the visit. Of the 405 people surveyed between September 2018 and May 2019, 71% are between the ages of 18 and 45.

Of the participants in the study, 81% rated the interest of the visit as high and very high and 60% rated the building's layout as high and very high. The same percentage of respondents gave this score to the visitor services. In addition, the report indicates that 73% of the visits come from Spain (58% of which are from Navarre) and 27% are international. As for the generalprofile of the visitor, 79% of the people who visit the Museum have a university or college degree programs of study and almost 80% are students or salaried employees. As for gender, practically the same issue of men as women visit the center (50.37% are men and 49.63% are women).

The survey, carried out by the 24 students of the Master in Curatorial Studies of the Museum, both in person and orally, also analyzed the level of attraction and loyalty to the Museum. visit This aspect reveals that 56% of those surveyed visited the Museum for the first time, while of the 44% who already knew the Museum, 46% indicated that they visited it frequently, between two and four times a year. Thirty-seven percent indicated that they visited visit "very often" and 17% once or twice a year.

The renewal of the exhibitions, with at least six new temporary exhibitions per year, as well as the changes in the exhibits of the Collection, together with the performing arts and music program, cinema, conferences and workshops, foster a loyal visitor profile who returns to the center regularly. During their visits, 40% visit the exhibitions and their stay average is one hour and 30 minutes.