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Fashion Innovation Day 2024, a new point of meeting For professionals of innovation applied to fashion

A new edition of Atelier by ISEM's flagship event brings together professionals from the sector to talk about AI applied to Fashion. The event is organized by the Business School specialized in Fashion and Center for Innovation and Entrepreneurship of the University of Navarra, Innovation Factory.

20 | 03 | 2024

On March 7, a group of restless minds and passionate about the technological avant-garde in the field of fashion, in search of the best clues to face the exciting challenge that raises the use of artificial intelligence, which was the topic addressed by Atelier by ISEM's Fashion Innovation Day 2024.

Teresa Sábada, dean of ISEM, welcomed the attendees by recalling that Atelier has been helping fashion companies to drive innovation for 7 years. This forum stands as a space where the most cutting-edge trends converge, offering participants the opportunity to learn first-hand about the innovations that will transform their industry.

Ángel Niño, Councillor for Innovation of the Madrid City Council, inaugurated the workshop and shared his vision of the city of Madrid as an epicenter of technology and fashion. In a world that is constantly evolving, the capital of Spain stands as a benchmark of progress, leading initiatives that promote the development and the adoption of emerging technologies. In this context, the prominence of Chat GPT does not go unnoticed. This intelligent assistant, which has emerged as a tool Very valuable, it stands as a facilitator of talent, contributing to enhance the skills and knowledge of those who seek to stand out in the technological panorama. Finally, the Councillor stressed that talent will be the real engine that will drive the development cities that foster innovation and offer an environment conducive to talent, will be chosen by those seeking to live and thrive in a technologically advanced environment. "Madrid, with its commitment to innovation, is emerging as a natural choice for those seeking a future full of possibilities and growth," he remarked.


Next, Sampsa Samila, professor at IESE Business School, took an in-depth look at the impact and evolution of the work in the context of the growing presence of artificial intelligence (AI).

Samila began by highlighting the growing demand for AI-related skills across sectors, not limited to specific fields. He illustrated the evolution of AI, noting that ten years ago it was mainly focused on image recognition, while today it is able to recognize patterns and predict future events, making decisions and generating content autonomously. Samila highlighted the impact of this evolution, highlighting as an example the creation of AI-generated images of people, which are more realistic than real photographs. Special emphasis was placed on the fact that, in any technological revolution, jobs can be threatened, but in the end they persist, undergoing radical transformations in the way they are carried out. In this context, he stressed the need for professionals to adapt to technological changes in order to increase not only their productivity but also the quality of their work. work. The correct integration of AI by experts can make all the difference, creating an exponential competitive advantage.

Technological evolution also poses challenges for managers, according to Samila. They must have a deep understanding of both technology and business to discover new opportunities at the intersection of both, to innovate and find solutions that drive the growth of organizations.

His vision for the future of business can be summed up in the following points:

  • In the future of industries, artificial intelligence (AI) will simplify the value chain in areas such as design, operations, and customer support.
  • The core topic It lies in understanding customer demands and offering products or services that provide a real competitive advantage. Those companies that integrate AI and data They are the ones that will be best positioned to be competitive, and facing them will be the hardest.
  • AI, by understanding patterns based on data will transform the way we work. Early adaptation to this change will be beneficial for both individuals and businesses. In this context, innovation and the ability to do things that were not possible before are critical.

Another of the speakers at the workshop was José López García de Leániz, of lgeneris, whose discussion paper It is titled "AI, catwalk for smarter fashion in real time. New priorities for the Departments of innovation." In it, he detailed how organizations that implement artificial intelligence in their operations experience greater flexibility, as all Departments they have real-time information about each other; For example, knowing what is being sold in the store, something that is known for logistics, designamong others. This approach is beneficial when assessing the geopolitical implications of a global conflict, such as whether something happens in Pakistan, thus allowing for the dynamic distribution of the entire value chain of the region. business in real-time to minimize any negative impact on the company.


Finally, Frédéric Godart, professor at the INSEAD Business School and award IFSA 2023, explained what Artificial Intelligence can bring to the research in Fashion, offering valuable reflections on the transformative potential of AI in the field of this sector.

Godart went over the points core topic of the history of fashion and innovation, from the first moments of the application of technology in fashion to the present day. He illustrated how fashion and luxury have outperformed other industries in the use of NFTs.

In addition, he addressed a topic of great relevance in the current era: the impact of artificial intelligence (AI) on the entire value chain, highlighting some critical challenges. The professor acknowledged the critical role of AI in the research It has become one of the most advanced scientific techniques in recent years. This has led to exponential growth in the application of AI in various creative industries, such as fashion.

However, he noted that the creative industries pose unique challenges for AI, as the associated processes demand different levels of innovation and skills than routine behaviors. The research field in AI is in plenary session of the Executive Council boom, with a significant increase in the number of publications on the topic in the last five years.

In the specific case of fashion, elements such as seasonality and cyclicity of the design, as well as the growing importance of sustainability. The relationship between AI and the design in fashion, underlining the need to find a balance between creativity and integrating brand identity with AI. An interesting dilemma was also raised about how AI can empower creativity in fashion without compromising the unique essence of each brand.

Once again, Fashion Innovation Day turned out to be a point of meeting essential for all professionals who want to build the fashion of the future in Spain.