The director of the campus of the University of Navarra in Madrid, Ángel Gómez Montoro, began by welcoming the new students and Teresa Sádaba, Dean of ISEM, briefly explained the purpose of this Business School specialized in Fashion and introduced the team that is part of it.

"Why did you trust the MFM?" the dean asked the students. Most of the answers showed their desire for fashion and their desire to learn how to run a business.

María Ángeles Burguera, academic director of the program, gave way to Study program, focused on students getting to know the fashion consumer well, paying them differentiated attention and ensuring their loyalty to brands.

The fashion industry faces two immediate challenges: digitalization and the implementation of sustainability regulations being led by the EU. Each MFM student will choose one of them and travel to London or Amsterdam, on a case-by-case basis, to learn first-hand about market trends in these two fields. 

ISEM has designed a program that prepares students to enter the infinite panorama of possibilities offered by the world of fashion. Thanks to the curricular internships, students will be able to observe first-hand what the day-to-day life of a luxury, creative, lifestyle business is like.... "With what you are going to learn, together with your enthusiasm and work, you will become essential parts of the companies in which you work," said the director of Master's Degree.