Rocío Elizaga Puig presents her doctoral thesis thesis : "Strategy and competitiveness in the children's textile trade sector in Spain".

The thesis examines the children's fashion sector in Spain from a strategic approach , using tools such as Porter's five forces to analyze the micro-environment and PESTEL analysis for the macro-environment. Through a rigorous work that combines interviews with representatives core topic of the sector with an exhaustive analysis of data secondary , Rocío identifies the most relevant dynamics in this industry, such as skill among consolidated players, barriers for new entrants and the crucial role of consumers.

"From my professional experience creating a brand in this sector, I always observed the lack of structured programs of study that analyzed its competitive dynamics," commented Rocío. This academic void was what led her to explore topic from Strategic Management, a discipline that, according to her, "provides robust tools to understand the forces that shape the market and the opportunities for companies."

The work not only highlights the particularities of the children's fashion sector, but also provides practical strategies for promote the sustainable growth of companies, especially small ones, which face greater operational and competitive challenges. "The main challenge was to overcome the lack of access to detailed information sources on such a specific sector," noted Rocio. To this end, a combination of in-depth interviews with market players and secondary analysis to fill the information gaps was core topic .

Rocío also highlighted how enriching it was to connect academic theory with business internship . "Learning to apply tools such as PESTEL analysis or Porter's forces not only transformed my view of the sector, but also my understanding of business strategy in general." In addition, working with industry associations core topic allowed him to gain unique perspectives that enriched his analysis.

After the presentation of her thesis , the doctoral candidate underlined the satisfaction of having contributed with a pioneering analysis in this field. "This work not only fills a gap in the academic research , but also offers practical tools for companies and associations in the sector." At the staff level, she commented that this process strengthened her analytical, research and communication skills, reaffirming her passion for strategy as a driver to help organizations adapt and thrive in competitive environments.