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ISEM and the University of Piura (Peru) launch a Fashion and Communication program for Latin American students

The "Expert in Fashion Marketing and Communication" program is the first international certification in this field that exists in Peru. It is a transversal training that can be taken by students from the University of Piura and other Latin American universities interested in the fashion business.

01 | 06 | 2022

The School of Communication of the University of Piura (UDEP), a reference in higher Education in Peru, has signed a agreement with ISEM Fashion Business School- University of Navarra to offer a joint program of "Expert in Fashion Marketing and Communication", which will begin to be taught in spring 2023.

The dean of ISEM, Teresa Sádaba, emphasizes: "This alliance with the University of Piura offers us the possibility of working together in the training of future Peruvian entrepreneurs and fashion communicators. Peru is an emerging market in the fashion sector, with very good producers, and it will need well-prepared professionals in the coming years".

The program will be taught in online format by professors from UDEP and ISEM Fashion Business School and is aimed at students of Communication and other careers at UDEP, as well as other universities in Peru and Latin America. It will address topics such as fashion and culture, art direction, sustainability, business issues, consumer, digital strategy for fashion brands, etc. To facilitate students' subsequent entrance in the labor market.

As Sandra Orejuela, dean of the School of Communication at UDEP, points out, "we are very pleased to be the first nationally to offer this program with international certification, aimed at students of Degree. We are sure that this proposal, which covers the essential and trendy knowledge of the sector, will be an added value in the training of those interested in an increasingly dynamic and growing industry, such as Fashion in Peru and Latin America".

ISEM-University of Navarra was founded in Madrid in 2001 and is the first business school in the world to specialize in fashion companies, a benchmark in the training of professionals in the sector. It has its own academic staff , from IESE Business School-University of Navarra, specialists from the Fashion Institute of Technology (FIT) in New York, SDA Bocconi in Milan, the Institut Français de la Mode (IFM) in Paris, and professionals from different areas of the fashion industry.

For its educational quality, it has received several awards, such as the award National Fashion to the Academy and Culture (2016) or that the American magazine The Education Magazine included ISEM among the top ten business schools to study an MBA. The ranking of the Spanish newspaper El Mundo positions ISEM's Fashion Business Administration as the Best Specialized Master's Degree in Spain (2019, 2020 and 2021) and that of EdUniversal, fourth best Master's Degree worldwide in the Fashion Management category (2021).