19_04_05_EDU_thesis

"Neuropsychological Study of the instructions of the communication of staff in social networks". Zarraluqui explained that since this has not been systematically studied in the field of neuropsychology, the goal of his research was to explore the neuropsychological basis of decision making related to sharing and not sharing information staff online and to assess whether individual differences related to personality and Facebook use condition this behavior."

The researcher started from the premise that any change in the means of socialization of a subject, has an immediate and profound impact on his life. "With the emergence of digital media, communication patterns have changed, and people have begun to communicate more frequently and intensely aspects of their lives staff", she clarified.

The results obtained after the tests were: On the one hand, users who shared information staff showed a significant activation of the mesolimbic dopaminergic system (associated with the perception of pleasure). Also, it was found that there was activity in brain areas associated with self-referential and self-directed thinking in those who chose not to share this subject information. On the other hand, the psychologist affirmed that there is a correlation between the frequency of content publication and having a personality more open to experience; as well as an increase in the intensity of Facebook use is related to more extroverted personalities.

Zarraluqui concluded that "the results suggest that communicating information staff online can be perceived as inherently rewarding". On the other hand, deciding not to share information is more associated with "being more aware of oneself and one's own relevance". And, furthermore, "individual differences in personality significantly condition self-disclosure and intensity of Facebook use".

This work, has been directed by Mª Asunción Pastor, neurologist and associate professor of the School of Education and Psychology.