When several students have the same concern, they turn to a teacher who can satisfy their doubts; when several students share the same dream, they put all their efforts into making it a reality. This Philosophy is the one followed by some students of the School of Communication, who, eager to learn more about corporate communication and to familiarize themselves with the sector, have spent the month of September devising the way to enter this field. The result of work became visible on Friday, October 3 with the birth of the Corporate Communication Club.

The event was sponsored by two great figures of the sector: Agustí Uribe, pioneer of Public Relations in Spain and founder and president of Gabinete Uribe; and Julia Elizalde, dircom of ADItech-Corporación Tecnológica. 

Before the guests took the floor, three students explained why the Club was born. Diana Barbery, a 4th year student of advertising and Public Relations, emphasized the importance of communication in leadership. " Whoever knows how to communicate well can change the world; only the best communicators can be great leaders," she argued, giving the example of great figures of the last century such as Martin Luther King and Steve Jobs. This idea about the importance of communication was also supported by Maki Adum, Diana's partner at class , who also pointed out that communication is not only a closed field for communicators, because "we all need to communicate, from the architect to the lawyer, from the doctor to the engineer; the difference is that we can do it professionally". These are the two purposes of the Club: to show the essential nature of communication for all Degrees of campus, and to know how to master it. To achieve them , they have organized two monthly meetings with professionals from the sector "to serve as a forum for meeting and discussion between experts and students, in order to know the vision internship of communication and improve the networking network ", as María Luisa Guerrero, 4th year Journalism student, said. To belong to the Club, it will be necessary to pay 15 €.

First meeting with experts

After this presentation, the first meeting with experts took place, with the participation of Agustí Uribe and Julia Elizalde, and moderated by Professor Elena Gutiérrez. roundtableAgustí Uribe and Julia Elizalde took part, moderated by Professor Elena Gutiérrez. The two professionals, "dedicated to the two great fields where corporate communication is based: consultancy service and the dircoms", in the words of Professor Gutiérrez, presented their points of view on the sector and answered the questions posed by the audience.

Uribe wanted to make it clear that a good communicator is one "who knows how to control time; he cannot live subject to short-termism or enter into the dynamics of action-reaction: communication is not speed". committee This was also reinforced by Elizalde, who urged the audience that"true communication does not consist of monologue, but of listening: feedback must be recovered". Likewise, consultant Agustí Uribe recalled the beginnings of the public relations profession in Spain, from the creation in the 1960s of the first association to the establishment of a university programs of study and a professional high school for the sector. Both sponsors stated that it was essential to put oneself in the other's place in order to solve conflicts, one of the main occupations of consultancies and Dircoms, and to have dialogue as a means for any action.

After colloquium between the guests and the audience, Uribe and Elizalde wanted to transmit what for them is the secret of professional success in communication: be passionate about what you do; be filled with patience, humility, dedication and perseverance; and find yourself a fan, someone that Julia Elizalde explained as "that person who after a down day, which in this profession there are more than one, knows in two minutes to cheer you up workshop". 

This first session of the Corporate Communication Club left the attendees wanting more and the organizers with the illusion of work well done: a great success.