The 12 teams from eight universities in the United States, Canada, Austria and Finland participating in the Case Competition organized by School of Economics at the University of Navarra are competing to develop the best brand positioning strategy for La Caixa based on its social work.

Students offer proposals on how the social work of La Caixa, closely linked to its founding spirit, can support the development of a banking brand today. Participants have just 24 hours to come up with a strategy to help improve the bank, and the clock starts ticking as soon as they learn about the case study.

The competition is an academic competition in which students must apply in a internship way the knowledge acquired during their training: the jury submission a real case based on a problem of business and the students have a short period of time to come up with original and creative solutions, which must combine knowledge of finance, business strategy, communication and marketing, human resources and other skills needed in today's business .

Students from Aalto University, Carleton University, John Molson School of Business, Western University, Hec Montreal, University of Alberta, University of Florida and Innsbruck University are competing this week at the University's Amigos Building to win the award, which will be announced next Monday.

The Case Competition forms an international league in which students from universities at reference letter work with leading companies, so that they gain experience and skills by getting used to working in a way that is very similar to what their future employers will demand of them, who also have the opportunity to observe their capabilities.

This year, on the occasion of its 25th anniversary, the University of Navarra's School of Economics is organizing its own Case Competition. After the previous rounds, which have addressed the brand perception of the consulting firm Deloitte and the way to increase sales of Danone's water division, the Caixa case will decide the best of the teams.

To do so, he will have to convince the jury - made up of university professors, Caixa executives and experts in consultancy service and independent investment banking - that his ideas are the best fit for La Caixa's business structure.