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Belén Bande, winner of the "Outstanding Paper 2016" of the Emerald Literati Award for Excellence.

The article analyzes in a single model the background and consequences of ethnocentrism and consumer animosity.

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14/10/16 18:06 Rocio del Prado

The publishing house Emerald has recognized the article of the School professor of Economics Belén Bande "Consumer Ethnocentrism and Consumer Animosity: Antecedents and consequences" as one of the best papers published by the publishing house in 2015, awarding it the award "Emerald Outstanding Paper Award 2016".

Professor Bande is co-author of article, published in the International Journal of Emerging Markets along with Pilar Fernández-Ferrín, University of the Basque Country; María Luisa del Río Araújo, University of Santiago de Compostela; and Jill G. Klein, Melbourne Business School.

The article analyzes in a single model the antecedents and consequences of ethnocentrism and consumer animosity. The information provided by a sample of Serbian consumers makes it possible to prove that these are variables of different nature and play a significant role in foreign purchase decisions.

Accesit to award of research of AEMARK

In addition, Professor Bande received at the congress of the association Española de Marketing Adémico y Profesional (AEMARK) the second prize for the best article of research published in the journal Industrial Marketing Management. The article , degree scroll "Emotions and salesperson propensity to leave: The effects of emotional intelligence and resilience", was prepared by Professor Bande, together with Professors José Antonio Varela (USC), Pilar Fernández-Ferrín (Universidad País Vasco) and Fernando Jaramillo (University of Texas at Arlington).

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