Belén Bande, winner of the "Outstanding Paper 2016" of the Emerald Literati Award for Excellence.
The article analyzes in a single model the background and consequences of ethnocentrism and consumer animosity.
The publishing house Emerald has recognized the article of the School professor of Economics Belén Bande "Consumer Ethnocentrism and Consumer Animosity: Antecedents and consequences" as one of the best papers published by the publishing house in 2015, awarding it the award "Emerald Outstanding Paper Award 2016".
Professor Bande is co-author of article, published in the International Journal of Emerging Markets along with Pilar Fernández-Ferrín, University of the Basque Country; María Luisa del Río Araújo, University of Santiago de Compostela; and Jill G. Klein, Melbourne Business School.
The article analyzes in a single model the antecedents and consequences of ethnocentrism and consumer animosity. The information provided by a sample of Serbian consumers makes it possible to prove that these are variables of different nature and play a significant role in foreign purchase decisions.
Accesit to award of research of AEMARKIn addition, Professor Bande received at the congress of the association Española de Marketing Adémico y Profesional (AEMARK) the second prize for the best article of research published in the journal Industrial Marketing Management. The article , degree scroll "Emotions and salesperson propensity to leave: The effects of emotional intelligence and resilience", was prepared by Professor Bande, together with Professors José Antonio Varela (USC), Pilar Fernández-Ferrín (Universidad País Vasco) and Fernando Jaramillo (University of Texas at Arlington).