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Weaving smiles for Senegal

Two years ago, Ana Fernández Urdiales created Altruismo à la Mode, a charity fashion show for disabled women in the African country.


FotoJAP/MaríaPaz Espósito, Ana Fernández Urdiales (founder of Altruismo à la Mode) and Arantza Inurritegui.

16 | 02 | 2024

Her interest in fashion and her concern for solidarity led Ana Fernández Urdiales (Administration + General Management and Strategy) to create Altruismo à la Mode in 2022. She did it as a way to raise awareness staff. "We have a moral duty to refund in some way those opportunities that have been given to us," she notes. Ana speaks passionately about her project, about what she does, about the need to help. Because she loves to "contribute".

Altruismo à la Mode is a solidarity fashion show. The first took place on February 2 at the Museo Universidad de Navarra in front of more than two hundred people, as part of Lead Creative. Designer Leticia Valera and Spanish and Sisters participated. All proceeds, also through the sale of bracelets, donations and raffles, will go to a project driven by the NGO Kassumay that financial aid to women and girls with disabilities in Senegal. At least thirteen wheelchairs will go to these people.

Art, creativity and emotion envelop Ana's solidarity look. And under that same prism she is accompanied by eight more students from the University. Two of them, colleagues of degree program: Arantza Inurritegui and María Paz Espósito. The idea is to continue to grow so that fashion continues to act as an engine of solidarity.

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