Publicador de contenidos

Back to 2024_03_19_ECO_unicc

Concordia University Canada wins UNICC with business idea for Osasuna

15 universities from 9 countries participated in the competition, the final of which was held at El Sadar.

PhotoJuanLuis Velásquez/Judges and participants of the UNICC of the University of Navarra, at the El Sadar stadium, after the final match.

19 | 03 | 2024

Concordia University Canada has won first place in the business University of Navarra International Case Competition (UNICC).
International Case Competition (UNICC)
. After six days of competition, the students, divided into 16 teams, participated in a 12-hour final round that took place at the Hotel Tres Reyes in Pamplona and at the El Sadar stadium. The four finalist teams had to come up with a business proposal on how to increase Osasuna's revenues, relying on internationalization and digitalization.

More than 60 students from 15 universities from nine countries participated in this event, unique among Spanish universities and organized by students from the School of Economics at the University of Navarra since 2013. After Concordia University, in second place was the also Canadian Wilfrid Laurier University; in third place, the Chinese University of Hong Kong; and in fourth place, the University of California Berkeley. In addition to Canada, Hong Kong and the United States, the teams came from Spain, Lebanon, Norway, Portugal and the Netherlands.

Solving real business problems

Over the course of six days, the university students tried to solve, in addition to the Osasuna case, cases from companies such as Cashfana and Veridas and presented their solutions before a jury made up of professionals from the companies themselves and from renowned consulting firms. Members of entities such as Viscofan, Telefónica, Glovo, McKinsey & Company, Veridas, Siemens Gamesa, Cashfana, group La Información, Deloitte, World Football Summit, Congelados de Navarra and Osasuna judged the students' proposals.