La web 'Visiones de Vanguardia' recoge los trabajos del taller experimental de diseño editorial de la Escuela de Arquitectura
The website 'Visiones de Vanguardia' gathers the works of the experimental workshop of design publishing house of the School of Architecture
Rubén Alcolea organized the activity at partnership with architect Jacobo García-Germán and architectural photographer and publisher Juan Rodríguez.
The new website 'Visiones de Vanguardia' collects the 18 works of the first Experimental Workshop of design publishing house that the professor of the School of Architecture of the University of Navarra Rubén Alcolea organized last year with the partnership of the architect Jacobo García-Germán (ETSA of the Polytechnic University of Madrid) and the Galician photographer and publisher of architecture Juan Rodríguez.
This innovative initiative, which took place in the context of the subject Perspectives III / Vanguard Visions: Books and Images of Modern Architecture, is part of an Innovation project professor .
The workshop was developed as a complement to the theoretical sessions in which therelationship between architecture and its diffusion throughout the twentieth century was analyzed in two major thematic sections: one covering the origins of modernity and the first half of the twentieth century and the other delving into more contemporary positions.
As result of the workshop, the students produced a book, magazine or experimental fanzine in paper format, accompanied by short films and photographs that illustrate the creation and production process.
"The works offer very different and attractive themes and approaches to the traditional print media, and as a common factor they have the ability not only to express a specific content but also to offer original and innovative alternatives to traditional formats by refining their edition," says Rubén Alcolea.
As an example, and complementary to more visual books, some of the works offered content that was transformed according to the reader; others were transformed, by means of a curious binding system, into small architectural spaces that were almost habitable; also ironic recreations of tourist brochures on the Camino de Santiago or gastronomic-tourist guides. Recycling and reuse also allowed work to offer a contemporary re-reading of canonical texts, even elaborating the paper on which they are printed. Finally, others incorporated textures, fabrics, systems derived from graffiti or even smells as added values complementary to the reading of their content.