2018_11_12_ECO_loreal

The Chief Marketing Officer of group L'Oréal in Spain, Jaime del Valle, visited the School Economics last Thursday, November 8, at the invitation of the Marketing and Sales Club of the University of Navarra.

With more than fifteen years of experience around the world, Del Valle's work has always been focused on solving consumer problems. Backed by a professional past at Ericsson and General Motors, he joined L'Oréal in 2015, where he started working on a business model "opposite to the one he knew, but more fun".

Under the Philosophy Beauty for all, L'Oréal advocates the development continuous of competitive advantages in an "increasingly changing and globalized" world: brands that delight, research and development and a multichannel strategy (Omni channel).

However, Del Valle highlights group's true differentiator: owning data more than any other competitor. With the advent of the Internet and social media, influencer marketing remains essential in customer acquisition. As long as the environment continues to change as it has been, knowing the consumer and "exploiting" their information will be the core topic of success, something that, according to the CMO, L'Oréal is more than aware of.