Much more than a Degree

Focused on teaching how to lead digital transformation processes in the field of communication. Students will develop competencies in digital culture, ethics and data regulation, as well as in the creation and analysis of digital content adapted to globalized environments. Through active methodologies, company visits and academic collaborations, the diploma seeks to integrate a critical and applied vision of the challenges and opportunities posed by digitalization for the communication and marketing industries.

Its goal to train professionals capable of understanding and developing in a complex international environment, marked by political, social and cultural transformations. Through specialized training in global communication, students will acquire the tools to interpret the geopolitical context, adapt messages to different cultures and operate judiciously in international scenarios.

The program addresses core topic such as protocol and intercultural communication, the global media industry, the adaptation of content to different audiences, international legal frameworks and the communication management of global crises.

In partnership with ISEM Fashion Business Schoolthis diploma offers specializedtraining in fashion as a business and as a culture, which enables professional work in the online and offline environment of communication.

In addition to the courses, complementary activities are carried out such as: International Fashion congress ; workshops on specialized contents with international professionals; fashion design and drawing; history of clothing; fashion magazine reviews; sessions and guided visits to fashion companies; and a visit to the Balenciaga Museum.

This diploma goal to train creative profiles capable of innovating in the field of communication and marketing through the design of strategies, content and original formats. The program combines narrative, trends, branding and digital production to enhance applied creative thinking.

Throughout the course, students will learn to detect creative opportunities, conceptualize disruptive ideas, master innovative marketing tools and produce impactful content in various formats and platforms. The approach is focused on turning creativity into strategic value in highly dynamic and digital environments.