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The pathway of speech Institutional offers the possibility of getting to know some of the employment opportunities by taking optional subjects such as speech Business and Finance, speech Politics or management Projects.

What will you learn?

The goal is to train you not only in persuasive techniques, but also in informative techniques, to know how journalists work, to know how to manage strategies to make institutions known and, at final, to expand your potential to become an analyst and strategist for the speech.

If this is your professional vocation, it means that you like strategic thinking, you want to improve your informative and persuasive speech capacity and you rightly consider that speech Institutional is a professional activity in demand in the labour market.

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COURSE / YEAR

ASIGNATURAS / SUBJECTS

ECTS CREDIT

SEMESTER / SEMESTER

3RD/4TH

Communication of Services (limited places and subject to selection process)

3

Annual 

Introduction to the story

3

Internal Communication

3

Electoral communication

3

Communication Directorate

3

development personal and leadership

3

Social media and reputation management

3

Media relations

3

Crisis communication 

3

Business and financial communication

3

Public affairs management

3

Introduction to fundraising

3

Internships in business 

They must be related to corporate communication in order to be validated as 3 ECTS credit of pathway.

Max. 3

1st or 2nd 

The pathway will be completed when 24 ECTS credit are exceeded from among the subjects indicated as belonging to pathway.

Important: credits taken in programs of exchange abroad cannot be validate qualification for credits of pathway, unless there is a clear equivalence in the contents, previous enquiry with the coordinator of the program. pathway

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