15_3_2_ICS_publicacion
A book analyzes the emotional roots of current Western fashions around health and beauty
Its author is Luis Echarte, professor of the School of Medicine and partner of the Institute for Culture and Society
Hábitos emocionales en torno a la salud y la belleza ( EUNSA) is the new book of the doctor in Neurosciences Luis Echarte, professor of the School of Medicine and partner of the Institute for Culture and Society (ICS) of the University of Navarra, specifically, 'Mente-cerebro'. group Mind-Brain funded by the Obra Social "La Caixaand of the project 'Emotional culture and identity'which is financed by Zurich Insurance.
Fear, frustration, envy, loneliness and fracture -heralds of postmodernity and veiled causes of a myriad of addictive disorders- are presented in these pages as the most powerful enemies in the societies of risk and image.
The author invites the reader to explore the emotional roots of current Western fashions around health and beauty and, in doing so, to use to their advantage the different psychological and social dynamics that guide, like an invisible hand, the behaviors of millions of people.
With simple and close examples, which impel the reader to self-reflection, Luis Echarte presents, on the one hand, the provocative diagnosis of an era in which the games of chiaroscuro characterize and confuse the medical enquiry , gyms and beauty salons and, on the other hand, a suggestive theory of habits and friendship to re-appreciate life.