2014_10_15_life_respira_campaña_promocional

The University of Navarra has launched a campaign to recruit volunteers who use bicycles in the city to participate in the project LIFE+Respira. Through a video and posters that will be placed in some visited points of the city and an informative brochure, the aim is to recruit volunteers who are committed to using sensors that record air quality on routes through the city.

The video for the campaign aims, through a fun "superhero" idea, to show that there are people willing to contribute to a healthier environment through the use of a non-polluting and health-promoting mode of transport such as the bicycle.

LIFE+Respira is a project funded by the LIFE program of the European Union, which aims to prove that urban air pollution breathed by cyclists and pedestrians in Pamplona can be reduced by introducing measures of design and urban planning, management of the sustainable mobility and the use of new technologies. In line with these objectives, the project studies air quality and will promote the use of bicycles through various actions. 

The University of Navarra leads this initiative in which the Energy, Environmental and Technological Research Center (CIEMAT), the public business management Ambiental de Navarra, and the business Pavimentos Tudela collaborate. It will last until May 2017.

Any person over 18 years of age and user of bicycles in the city can be part of this team of volunteers. To do so, please contact Maribel Gómez at contact , phone 948425600 (ext. 802310) or e-mail mgomezj@unav.es.

Logo contest

Oscar Rubio Sola from Pamplona has been the author of the logo chosen to give graphic image to project LIFE+Respira. Last September, a competition was held in which fifty proposals were submitted to reflect the objectives of project: to control the quality of the air breathed by pedestrians and cyclists in Pamplona in order to achieve a healthier environment with measures of sustainable mobility and urban planning. The winner received a bicycle valued at 500 euros from the jury.

Jesús Miguel Santamaría and Bienvenido León, director technical and manager of the communication actions of project, respectively, and the designer Javier Errea were the members of the jury that chose the logo that will represent project.

In the choice of the proposal the members of the jury emphasized thatthey valued "the simplicity and elegance of a design that communicates very well the fundamental concepts of project. It is also a very versatile design that can be adapted to the different communication tools that will be used," they pointed out.