News published in Estrategia Empresarial

At a time when data is gaining strategic relevance, the Data Value Management consultancy firm from Alava has carried out data exploitation projects for all economic sectors, especially industry, such as the one recently carried out for Unilever and Okin. The company expects to grow by 30%-40% this year and is targeting the foreign market with its sights set on Europe and America.

Despite the fact that there is still a great lack of knowledge about the potential of data, companies are beginning to see the opportunities for improvement that its exploitation offers and this is driving the activity of specialized consultancies, such as Data Value Management from Alava, a young business created in 2018 that has been registering 100% growth in its business since then (which also implies increases in staff, up to the current five people) and that is already looking even abroad in the medium term deadline. Currently its market is still national, mainly the Basque Country, Navarra and Madrid.

Data Value Management focuses its activity on the exploitation of its clients' data, which includes tasks such as cleaning and structuring data, transforming them into information, as well as creating predictive systems using the most advanced 'machine' and 'deep learning' techniques, together with a visualization system. These are developments tailored to the client's needs.

Industrial sector

"To date we have carried out projects in the industrial field, where our participation in BIND 4.0 with Unilever and Okin stands out, with whom we have worked on the reduction of micro-stoppages and wastage, which have been a success," recalls Borja Balparda of framework, CEO and Data Scientist. But Data Value Management has also carried out other projects for other companies, such as with wine cellars, projects to optimize commercial activity, stock, etc. "For our activity, what is important is that they are companies that have data and are interested in exploiting them, as well as being involved in the project, since we need the business to provide the knowledge business".

On the other hand, the company from Alava has joined DATAI (high school Artificial Intelligence of the University of Navarra) where, among other activities, is responsible for teaching training in the Master's Degree of 'big data' that high school offers.
Among the short-mediumdeadline objectives of Data Value Management is the development of proprietary products based on data. It should be remembered that to date, the work carried out for the different companies has been, in all cases, 'ad hoc' projects, i.e., designed specifically for the needs of each of the clients, which has become one of the hallmarks of business and one of the keys to its growth. On the other hand, and in terms of business, the company expects to continue to increase its turnover by 30% or 40% and to open new markets, with its sights set on Europe and South America.