The board Territorial Alumni Asturias of the University of Navarra, in partnership with the Perspectives Foundation of work, organized last April 27th a meeting of alumni under the degree scroll "Trends & Innovation: exploring the potential of trends for innovation, growth and change". Juan de los Ángeles (COM'90 PhD'94), professor at School of Communication and CEO of C4E - the inspiration company, was the speaker of this event, led by the author of the blog "No soy una drama mamá" and expert in addiction to new technologies Carmen Osorio (COM'04).

De Los Angeles explained his knowledge of what trends are, what they are for, how they are found, how they are validated, how best to share them, how to take advantage of them and how they become source of inspiration and a path to innovation. source According to speaker, "living with trends is a source of enrichment, both staff and professionally", and he assures that "companies must be attentive to what is going to happen", especially in a context like the current one, in which everything changes at very fast speeds. According to the professor, "it is difficult to innovate and stay ahead if you don't know the emerging trends around you". 

Juan de los Ángeles has just published the book 'Verlas venir. guide para identificar tendencias', which was presented during the event and summarizes the way of working of C4E-The inspiration company, a company dedicated to studying emerging trends in its clients' sectors. 

At the end, attendees enjoyed an aperitif courtesy of the Perspectives Foundation at work.

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