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Alejandro Navas García,, Professor of Communication School

Made in France

Mon, 04 Mar 2013 12:54:00 +0000 Published in The Basque Newspaper

The financial markets are very worried about France, "a ticking time bomb at the heart of Europe", in the words of The Economist. A great country does not collapse in two days, but France's economic decline is unmistakable: loss of competitiveness, companies burdened by overly rigid labor regulations, excessively high taxes, unbearable labor burdens, high external current account deficit, reduced issue of small and medium-sized companies, which are the real engine of development. The Economics is stagnating and the country could enter recession this quarter. Hence the alarm of analysts and investors. The German government is also concerned, as a weakened France is jeopardizing the European leadership of the Franco-German axis.

The government of François Hollande declares to be aware of the seriousness of the status, but does not sample a determined will to undertake the necessary reforms. Hollande has just acknowledged that they will not reach goal economic growth for 2013. Analysts expect the government to present a credible plan to reduce and control expense, which would inevitably affect pensions, health care and the civil service. This prospect is blocking the Executive, which does not dare to adopt unpopular measures. The French are recognized specialists in street mobilization, and the authorities are anxious to prevent images of the burning suburbs from once again going around the world. Something must be done to halt the economic downturn, but without squeezing people's belts in an excessively painful way.

The government has entrusted the initiative to the Minister of Industry, Arnaud Montebourg. On February 19, he launched a campaign for promote the slogan 'Made in France'. His first performance took place in a theater in Paris and turned into quite a show. Alone on stage, without a tie, with a microphone in his hand, the fired-up minister addressed an audience of six hundred people with a solemn call to "undertake the third industrial revolution". As a prologue to his speech, the song Eye of the tiger, from the movie Rocky III, was played. Over the next few months, the minister will repeat the performance in eight cities in France.
One feels perplexity and pity at the sight of a whole minister clowning around. He seems to be trying to imitate Steve Jobs, who used spectacular shows for the presentation of his new products, but he has focused on the most superficial. Where is the sense of the ridiculous? Where is the old grandeur?
Not so many years ago, the French authorities imposed on their scientists the obligation to present in French if they wanted access to public subsidies for attend to congresses abroad. Now they are resorting to a slogan in English, accompanied by American music, to galvanize the economic players. Does the Executive really believe that this ministerial show tour is going to be the catalyst that will give the Economics the lost momentum? If this is what Hollande's government delivers, the experts who question the future of French economic policy will be right. Hollande did not have to do much to succeed a worn-out Sarkozy without credit , just as Rajoy did not have to do much to take over from a crisis-ridden Zapatero.

The inheritance received may be poisoned, but the ruler is asked to be determined to do what he must. He is not required to fix the country all at once. At Economics, it is enough that he does not hinder the free development of the actors, ensuring a reliable legal framework .