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Giorgio Armani: farewell to the architect of modern elegance

05/09/2025

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The Conversation

Pedro spanish medical residency program |

Professor at ISEM Fashion Business School

The death of Giorgio Armani at the age of 91 marks the end of a golden chapter in haute couture and consolidates the bequest of a visionary who forever redefined the codes of contemporary elegance. The designer's death is a turning point for an empire that generates annual revenues of 2.3 billion euros.

The silent revolutionary

Armani transformed fashion with his unstructured silhouettes, challenging decades of sartorial tradition. At a time when shoulder pads dominated the catwalks and men's suits followed rigid Victorian codes, the Milanese master proposed something radically different: sophistication through simplicity.

His genius lay in understanding that true luxury did not shout, but whispered. Armani jackets, with their relaxed structure and flowing lines, freed both men and women from the corset of extreme formality. It was, in essence, the concept of understated elegance turned into a multi-million dollar empire.

How to dress the dreams of millions of people

Armani is credited with inventing red carpet fashion, an achievement that transcends the textile industry into the territory of popular culture. From Richard Gere in American Gigolo to the stars of today, the Italian designer understood that dressing Hollywood meant dressing the dreams of millions.

His creations not only adorned bodies; they built characters, defined eras and set standards of global aspiration. Every Armani suit on screen became a silent manifesto of what it meant to be elegant, powerful and desirable.

Armani helped define the made in Italy slogan as synonymous with quality for consumers, elevating Italian manufacturing to levels of global prestige. His contribution transcends fashion: he was a cultural ambassador who exported Mediterranean sophistication to global markets from Tokyo to New York.

The Armani empire is not only a testament to commercial success, but to the ability of a coherent artistic vision to transform itself into an enduring cultural phenomenon.

The ultimate minimalist

In an industry obsessed with ostentation, Armani embraced sobriety as creative Philosophy . His neutral palettes, exquisite textures and impeccable cuts proved that it was possible to be revolutionary by being subtle. Each garment was an exercise in subtraction: eliminating the unnecessary until the pure essence of design was achieved.

This minimalist approach was not coldness, but distilled warmth. His garments enveloped Username in a second skin of confidence, transforming clothing from mere attire to psychological armor.

For more than five decades, Armani shaped modern elegance with a clarity of vision that expanded far beyond fashion.

His influence extends from the architecture of his boutiques to the Philosophy of life he represented: beauty found in simplicity, power expressed in moderation. Today, as the fashion world processes this irreparable loss, it is clear that Giorgio Armani not only dressed bodies: he dressed an era.

His bequest will live on in every silhouette that celebrates elegance over display, in every garment that prefers subtlety to shouting, in every designer who understands that true revolution sometimes comes by whispering.

Il Signore Armani, as he was affectionately known, leaves us not only a business empire, but a masterclass in how authentic artistic vision can transform entire industries. In an increasingly noisy world, his quiet voice resonates now louder than ever.

CEO and sole shareholder of its business

The Armani empire was not just a brand, but a meticulously structured financial ecosystem. The architecture of the business reflects the strategic vision of its founder: Giorgio Armani as the flagship brand of haute couture, Emporio Armani positioned in the accessible luxury segment, and Armani Exchange capturing the youth market. This segmentation allowed the group to penetrate multiple demographics without cannibalizing its own brands.

In an industry dominated by conglomerates such as LVMH and Kering, Armani represented the exception: he was both CEO and sole shareholder of the business, maintaining absolute control over its creative vision and commercial strategy.

This independence was not only ideological, but also financially astute. Without pressure from outside shareholders, the group was able to maintain healthy margins and consistently reinvest in its global infrastructure.

The business could be worth between 6 and 7 billion euros today. Regardless of the exact figure, Armani has established himself as one of the most successful entrepreneurs in the history of fashion.

Strategic expansion beyond textiles

Armani's financial genius was manifested in its ability to diversify. The company operates a range of cafés around the world, in addition to planning together with Emaar Properties to launch a chain of luxury hotels and resorts in major cities such as New York and Tokyo. This expansion is the logical extension of a brand that had managed to transcend fashion to become synonymous with an aspirational lifestyle.

The Armani business had expanded into music, sports and Italian gastronomy, creating a mutually reinforcing ecosystem of brands that maximized the value of intellectual property.

While other luxury groups suffered from market fluctuations, Armani demonstrated exceptional resilience. The Italian luxury group grew revenues by 16.5% in 2022 despite market volatility. The group's conservative strategy, maintaining a cash reservation of more than one billion, allowed it to navigate economic crises without relying on external financing or strategic partners. This liquidity not only provided stability, but also bargaining power and countercyclical investment capacity.

A business model that others tried to copy

Armani's financial success was no accident. Its model combined vertical control of production, strategic geographic expansion and brand management that maximized premium pricing.

Today, as the fashion world processes this loss, financial analysts recognize in Armani not only a designer, but a strategist who built one of the most profitable and stable companies in the luxury sector.

Its ability to maintain margins above 20% for decades, expand globally without losing brand identity and resist the pressures of industry consolidation makes its bequest a must-study case for any business school.

The empire that Armani leaves behind is not just a set of assets, but the materialization of a vision that understood that true luxury is not bought, it is built. Brand by brand, store by store, season after season.