Daniel Bartolomé Navas, Professor of protocol ISSA of the University of Navarra
The continuum in covid times
Our life takes place between celebrations. It is the seamless continuum of the lived experience, as the anthropologist Lévi-Strauss pointed out when he referred to ritual. From the joy of coming into this world to the sorrow of leaving it, everything passes through a trail of events, solemnities, anniversaries... that weave our pathway through these lands in the social and professional tapestry. And always under the warm crucible of human contact and closeness.
Before the unexpected arrival of the pandemic, we were at a point where the variables of celebrations and technology began to combine, opening up a new horizon in the organisation of events. Technological progress offered us the possibility of contacting other people, participating in meetings hundreds of kilometres away from us, following events via streaming or receiving videos of conferences held. It made it easier for us to attendance and/or view them. And even the virtual scenario was so large that we could begin to participate in futuristic hybrid events by becoming an avatar and walking around and interacting in a parallel world as if we were ourselves.
The instructions were in place before these epidemic icebergs. But the arrival of Covid-19, which has distorted our palpable reality and the consequent health precautions have restructured the limits of the organisational schemes of our events, opens up a new scenario that allows us to see the unquestionable health and organisational advantages of technology as an opportunity in its realisation. And the virus is helping to push in this evolutionary direction.
Trade fairs, congresses, conferences, presentation of products, courses, networkings, music festivals... these are just some of the events that we can attend attend virtually in a fully customised digital space. The health advantages are obvious. The avatars are not infected, at least not with the coronavirus, and they are not obliged to wear masks or keep a safe distance. And to these we must add other virtues of an economic nature, resources, space, capacity, time and globality. Any person or institution, anywhere in the world and at any time of the day can attend, participate and interact in this subject of events, almost as we would in our perceptible analogue experience, without leaving home.
The home provides us with safety and comfort, but requires a new outline in the planning and development of the online event, as well as in its speech. The attendee has more distractions around them and to capture their attention, this subject of events requires more dynamism and a script -like a television programme- in which, minute by minute, humour, emotion and, of course, celebration are interspersed.
Although it is clear that they are an instrument that opens up a new opportunity and space in institutional public relations and leisure, these eventus videns - following the term used by the sociologist Giovanni Sartori to define the new Homo teledirigido - do not replace the warmth of human relations. We are and we develop within a sensitive, close, tangible reality. And to alleviate this aspect in some way and "humanise" this subject of events, the organisers are aware of the necessary internship of certain details such as the physical delivery of the personalised invitation to the attendee's home; the delivery of a food and drink kit to residency program; or the sending of a small thank-you gift as an affectionate souvenir. These are gestures that we should bear in mind because, let us not forget, behind the screens, we are still people.
But there is no doubt that, with the permission of the coronavirus and scrupulously respecting health restrictions and recommendations, we continue and will continue to get together to celebrate with family and friends or to participate in person as attendees -despite the necessary limitation of capacity-. And until there is an effective vaccine that does not perceive otherness as a risk, we will have to accept new social uses relating, fundamentally, to the place that unites and brings us together: the table. In this sense, prudence recommends that the host should be the only one to set, serve and remove the dishes. We will have to take extreme precautions if we bring any detail. We should avoid the "pass me", and family photos, which immortalise the celebration, should be left for less virulent times.
If we opt for catering, we must be aware that service companies are producing manuals with hygiene and health safety measures in the kitchens, in the transport of food, crockery and furniture, and with regard to service, individualised presentations of trays or dishes and other components of the menu have been imposed to minimise risks in order to continue offering an efficient and safe service.
Celebrations need human beings just as human beings need celebrations. And despite the fact that the current times demand a redefinition of our traditional way of celebrating and a readjustment in the logistics of these events - prioritising health safety - we are called to continue to weave our vital tapestry.