Publicador de contenidos

Back to Y llegó el revolucionario

Paco Sancho, Professor of average Projects, University of Navarra

And the revolutionary arrived

Fri, 07 Oct 2011 08:18:53 +0000 Published in La Razón (Madrid)

Younger generations are likely to associate Steve Jobs with communications from their close and minimalist design worlds, whose grandfather, by now, is the iPod. But Jobs revolutionized human communication before that, long before: from the very moment he devised and built the first MacIntosh, in 1984. Until that January, computers were horrible, unpleasant tools that only obeyed commands and codes, on a gloomy dark screen with impersonal and eye-scorching phosphorescent letters. A machine condemned to be used only by experts and in environments of large companies and organizations.

Steve Jobs wanted a computer in every home and, for that, he knew that he would achieve it through comfort and beauty. The first Macs, those that today look like museum pieces, made thousands and thousands of people fall in love with their friendly, aesthetic and easy-to-use environment. It began to make sense for the computer to be staff and, more importantly, it laid the foundation for instructions - then unthinkable - that would come to revolutionize the world of communication.

Apple's technology, later copied by the rest of the computer industry, was essential for bringing the technical and human worlds closer together. Jobs' dream came true and today, 27 years later, it is difficult to imagine what our communications would be like today if he had not succeeded in embedding the adjective staff in the concept of "computer" as a matter of course. I am one of those who believe that, if Jobs had not put that first friendly screen in front of our eyes, we would still be typing on an electric machine -smaller and more modern, of course-, computers would still be strange machines, the Internet, a linear and boring flow of information between governments and universities, music would still be on cassettes and cell phones would only be useful for talking because, not having one, they would not even have a screen to write or read text messages.

That Jobs will be remembered for the Mac, the iPod, the iPhone and the iPad would seem to me to be an absolute injustice. These devices are still the trees (beautiful, sublime) that, hopefully, do not prevent us from seeing a great forest. Steve Jobs saw the future very well and has become, in my opinion, the main communications revolutionary of our time. Whether or not we have any product from his factory, we all carry some of his genius and creativity in our pockets or on our desks, which allows us to be always communicating.