Carlos García Pont, Professor, IESE, University of Navarra
What do you want to change?
Plan it every day. Write it down in a notebook and let each sentence be the continuation of what you wrote the day before. Little by little, you outline the idea of change, that idea, ideas or ways of doing that should help you to change the business, to get closer to the customers, to develop that change in the product to innovate. Because, it is true that the system financial aid, that there are systems, that the subsidies could be better and that the university-business relations could be more developed. But what matters today, to all of us, to all of us, is what you can do. What can you do so that we can create more added value for the business and so that it can benefit more. What can you do so that this country has more to offer to the rest and we improve the balance of trade. Macroeconomics is strengthened with added value, it is strengthened when companies, and companies are all of us who are in it, improve a little bit the way we do things, we make sure that the screws are tightened and the margins are aligned, when each and every one of us does our work a little bit better. Gentlemen, let's create value and fix the public deficit from the bottom up, creating value, so that taxes can be lowered, creating value so that we can hire more, creating value so that it is not wars in other places that bring us tourists ... Let's fix it you and me. And let the government do its work and civil service examination ... let it work ...