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Nuria Chinchilla and Maruja Moragas, Professors, IESE, University of Navarra

Go for it!

Sun, 18 Jul 2010 07:29:45 +0000 Published in El Periódico de Cataluña

The steady decline in the birth rate portends multiple problems that could weaken our welfare state. The drop in births will affect the payment of future pensions: few young people paying contributions with many older people to take care of. Companies will also find it difficult to find staff with the technical and human skills necessary for their competitiveness. To all this must be added young people educated in having and consuming, pampered children who do not value effort or a well done work .

For a country to be competitive, it needs human and social capital, i.e. sufficient issue of committed people capable of developing healthy and sustainable relationships. Only in this way will the country be prepared and united to face the challenges it faces.

A good part of the human training takes place in the family. It requires dedication. But many parents find it difficult to reconcile work and family life. The latest data reveals that 60% of university graduates are women and 25% of MBAs are also women. They bring a different way of looking at things and tackling problems. The female eye in the business financial aid to overcome the worker-machine vision. The woman-mother has been the agent of change that has begun to make business more flexible, showing that it is possible to work in a different way, even more productively. The programs of study also reveals that they are the ones who change the rules of the game when they enter management positions. The problem is that they occupy only 11% of these positions, 8% of the seats on boards of directors and a meager 4% of the positions at General Administration. This decrease is not only due to the well-known glass ceiling, but also to what we call the cement ceiling, the one that women themselves put in place when they anticipate the personal costs of promotion.

The current business paradigm has difficulties in incorporating paternity and maternity. Nor has legislation achieved the results that were anticipated. Its application is producing perverse effects against women themselves. Only sanctioning companies that do not comply with the law and not encouraging those that do work, has caused some organizations not to want to hire women of childbearing age. Many of them leave business when they have their second child, and others give up motherhood waiting for better times, which will not come.

We must unblock this status. How? If it is true that we build society, business and family when we raise children and educate young people to be good citizens, competent workers and responsible fathers or mothers, facilitating and promoting the reconciliation of men and women is the best way to remove the dark clouds that loom on our horizon. Let's do it!