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Enrique Guerrero Pérez,, Professor of Culture and Audiovisual Communication at the University of Navarra, Spain department

Good entertainment

Tue, 25 Feb 2014 11:15:00 +0000 Published in Navarra Newspaper

We must start from one premise: Salvados is an entertainment program, not a documentary or a news program. Genres in television, as in cinema or literature, create expectations. This is important, because it establishes a pact with the viewer. When a genre borrows techniques and languages from other genres, confusion may arise and expectations may not be met. The result is that the audience may feel deceived.

In this case, a mockumentary has been used. An entertainment program has made use of techniques typical of the documentary genre: real images of file, voices of prestigious authorities (journalists, politicians, a Full Professor...), a narrator in voice-over who narrates the facts with a serious tone, etc. Moreover, from a technical and narrative perspective, the program is impeccable. All this contributes to convert a false - fiction story into a plausible reality (which has the appearance of truth).

This "experiment", as defined by Jordi Évole in his Twitter account, has highlighted an indisputable fact: the persuasive power of the media and the responsibility this entails. A healthy discussion that has spread like wildfire through social networks -an essential ingredient of today's television.

If Salvados is considered as what it is, an entertainment program, and it is granted a proportional authority, the audience could easily understand the game in the change of register. The problem originates some time ago: in relevant current affairs, this program has been granted an authority comparable to that of news programs, when in fact it has never ceased to be a good entertainment program.

The impact of this space confirms another statement made by Évole on Twitter: television is an "exciting medium".