In these digital and dizzying times, when tiktokers, tweeters and instagramers demand very brief information in real time, the President of the Spanish Government Pedro Sánchez Castejón has written a long four-page letter announcing an even longer five-day pause to reflect on his permanence at the head of the Government. He has recovered something in disuse: the epistolary genre. And with it he has created a crisis of State with which he controls the times of politics and the public discussion diary .

As expected, Spanish newspapers opened with the news in five columns, and a good part of the most important media in the world included it in their headlines. Once again, Pedro Sánchez became the epicenter of the public discussion .

It is not a love letter, nor is the melancholy of the one who is saying goodbye. Although he mentions his love for his wife, and seemed very genuinely affected in the control session when he received the news of the open research to his consort, the letter is full of epithets towards the ultra-right and his political adversaries that serve as fodder for the ongoing fray.

Spain lives in polarizing times, and it is possible that in the face of this single news event, half the country reads between the lines that "the president is in trouble and to avoid drowning he is thinking of resigning", while the other half talks about the very unfair lawfare and the excesses of "the ultra-right-wing media".

Although Spain formally ceased to be a two-party system, there are still two poles in the inability to interpret a reality as a whole and in the difficulties of sharing an institutional reference of trust and support for justice. One of the two Spains continues to freeze the hearts of Spaniards.

Sánchez is a politician who takes risks, and manages suspense and the ability to surprise the adversary like few others. And he is always audacious. But in his audacity he usually measures well the water in the pool... he does not jump into an empty one.

A possible hypothesis is that he trusts that there is nothing else, and it is an open research based on false or inaccurate information, so he launches himself into this movement where he victimizes himself, mobilizes his followers, moves them, and then reappears triumphant on Monday 29th. The alternative hypothesis is that he effectively resigns, and once again an electoral call emerges on the horizon. Either of the two options will occur just at the beginning of the Catalan election campaign and 40 days before the European elections.

The impact of the media on electoral behavior has been studied for decades. In the first stage, it was thought that the media defined public attitudes directly, like a hypodermic needle injecting information and opinions into people's skin.

In a second phase, it was believed that media impacts on electoral behavior and citizens' opinions had minimal effects because audiences had a limited exhibition , because they were subjected to a selective exhibition or because of perceptual biases.

It is now known that the mass media do not directly define attitudes. On the contrary, they define the topics of public discussion, prioritize them and give them relevance. This is what defines citizen attitudes about public affairs. This is what is known as the Framing Theory of diary ( diary Setting), which tells us that the media have the capacity to make public issues visible or to silence them.

The framing of diary is the skill media's ability to influence the relevance of events in the minds of the public, so that the priorities of the press become the priorities of the public.

This theory states that the media have the power to influence the public diary by illuminating certain issues, problems or aspects that will later end up being considered important by the general public. In other words, the media does not tell us what to think, but rather what to think about. And skilled politicians create news for the media.

It also explains the role of the media and its ability to shape opinion. The media transmit a great deal of information and the public seeks guidance. By focusing on some issues and silencing others, the media set the issues to be debated. Thus, a media financial aid to a candidate when it gives it square centimeters or seconds, and not when it speaks positively about it in its line publishing house.

The media act like a beam of light on a stage. By shining a light on certain people, they allow the audience to focus on them. This theory was developed by Maxwell McCombs and Donald Shaw. They identified that by choosing and displaying news, journalists and editors play an important role in shaping political reality. Readers learn not only about a given topic , but also about how much hierarchical importance to give to that topic from the amount of information in a news item and its position.

At summary, the setting of diary or diary setting is fundamental in political campaigns because it influences what the public considers important, the hierarchy of issues, the visibility of key players and, therefore, their perceptions of the candidates and the political issues at stake.

A successful political leader usually manages effectively the media diary to illuminate his messages and priorities. It is quite possible, for example, that this incident, which keeps the country and its institutions on edge, will end up making Salvador Illa more visible in the Catalan campaign, despite the fact that the elections in Catalonia have their own dynamics.

Likewise, a coup of this magnitude would raise Sanchez's visibility in the face of a European process, where right-wing forces are on the rise, from his position as president of the Socialist International.

Sánchez has been the most visible leader and also the most attacked. However, the attacks have contributed to put him frequently in the center of the discussion, and that has made it easier for him to control the diary setting and the public discussion. For Sánchez it has been much more important how much has been said about him than what has been said about him.

Any campaign manager usually goes to great lengths to try to place his candidate on center stage, something the controversial president achieves with ease. Spain is on the verge of two important elections: the Catalan and the European ones. The ability to influence both will always be more successful to the extent that he manages to make society ask itself the following question as an electoral dilemma: Sanchez yes or no?