We all love coffee. Its aromatic effluvia is a call to a new day, to rest, to friendship, the corollary to a relaxed lunch... Today's society is so dependent on the nectar of this foul bean that its absence could well have been the cause of the blindness of the characters in the famous novel by Nobel Prize winner José Saramago or that the French Revolution would have had to seek, in another regular space of meeting -and not in the Café Procope in Paris-, a temporary votive altar where Marat's coffin could be revered.

Coffee is such an indispensable part of our social culture and we are so attached to this "potion of vitality" that it could well usurp degree scroll as the "spark of life" from that other world-famous soft drink. In fact, the link between coffee and the ignition of Enlightenment ideas would merit a study.

But the greatness of coffee lies not only in its properties, but also in the fact that it has been able to generate its own space and social concept that few foods or drinks have achieved -with the exception of tea time and/or tea break in the Anglo-Saxon world-. The coffee-break is unquestionably an inherent part of our lexicon and working environment thanks to the blessed demand of female factory workers who, during the Second World War, claimed their legitimate right to these necessary coffee breaks in order to continue working with the same intensity.

Since then, coffee has been linked to productivity and from the factory environment to offices and from offices to events, in any form of meeting, symposium, lecture..., that takes place before 17h in the afternoon and has a certain duration, the coffee offered by the organisation provides a break and opens a friendly space for interaction between colleagues, participants and speakers that breaks the silence and formality required by these assemblies. It is usually 20 minutes, approximately, which becomes an opportunity for meeting and networking, fertile ground for opening paths for the future.

Everything in an event is about the organisation. The modernity and spaciousness of its spaces, the quality of its speakers, the friendliness and availability of the organising staff ... and the quality and quantity of the products offered at this coffee-break - however insignificant this detail may seem to some - also form part of the overall image of the organisation towards external and internal clients. Paying attention and investing in serving quality coffee, as well as a generous issue of appetizing accompaniments, is a small sensory battle won in the strategy for a good reputational perception. Let's not forget that the secret of success lies in the small details.

Covid-19 has put these professional meetings in check, and many organisations are finding in the telematic space the safe habitat where they can continue to gather individuals around virtual coffees. However, while respecting health measures, we can continue to resort to face-to-face meetings - with a limited number of people - and to these profitable coffee-breaks.

In this sense, the organisation now has to assume a double responsibility mission statement. On the one hand, it must scrupulously ensure the control of this safety by providing large, ventilated spaces where the coffee break takes place and demand full compliance with health and hygiene measures in the logistics and service of the catering company business that serves it. On the other hand, it must assume a pedagogical function and know how to explain and convey to the attendees the message that the event in question complies with all the aseptic measures required in the development total programme.

In the context of the framework demand for certification as an audited guarantee of good service, responsibility and institutional reliability, the label of health security in the face of the coronavirus has been incorporated as a new integrating element of the global image of organisations. Although it is more of an obligation than an option, since this pandemic, any institution wishing to consolidate its good reputation or maintain the trust of public opinion must bear in mind that an "ISO Covid free" protocol is not only necessary to prevent risks to its employees and the public, but has become a new reputational requirement by which society will also measure us.