Words matter: (re)thinking the impact of language on emotions and attitudes during the pandemic.

Inés Olza

During the health crisis, the authorities (public, political, health) often resort to the metaphor of war to speak of a virus that must be defeated. This has favored warlike attitudes among the public and a lack of motivation in the face of an unceasing battle.

The discussion among linguists that has emerged in social networks, called "Reframe Covid", proposes a reorientation of words and public messages, specifically, a change from war language to a message of solidarity. Social motivation and hope are easier to generate if we advocate a sustained, collective effort, full of solidarity reasons and with concrete rules that are easy to understand and carry out. Language, well employee, generates cohesion and resilience.