2017-02-01-noticia-Tantaka-marketing-inclusivo

"There is programs of study that proves that people with disabilities improve the environment of companies and the capacity for innovation", says Luis Casado, a visually impaired person and creator of project Inclusive Marketing. This is what he emphasized during the presentation of the cycle Training to understand disabilityorganized by Tantaka which will take place at the University of Navarra on four Mondays in February.

He also stressed the need to raise awareness of the reality of people with disabilities because "in addition to eliminating physical and cognitive barriers, it is necessary to change mentalities and empathize".

In this sense, Sofía Collantes, coordinator of Tantaka, pointed out that "those of us who do not have a disability must put on the glasses to see the needs of people with functional diversity, since they make up 10% of the population" and added that "knowing this reality is a way of collaborating to make an inclusive society".

Also participating in the presentation were Araceli Echaide, coordinator of Itaca training and Labor Integration, of the association Down Syndrome of Navarra; and Lorea Lamata, who has Down Syndrome and works at the Veterinary Clinic of Burlada.

Lorea talked about her day to day at the veterinary clinic, where she does support work at laboratory and operating room, as well as management assistant and cleaning. "It's a very nice work . I would like people to know that people with disabilities can do many things. I fight for my work", said Lorea, and encouraged other people with disabilities to look for employment in regular companies.

In the case of Lorea, it was the businessman himself who contacted contact with the association to know how a person with Down Syndrome worked, according to Araceli Echaide, who pointed out that "many times it is the lack of knowledge that can slow us down, that is why I believe that a real testimony is very important".

The cycle

Training to understand disabilityorganized by Tantaka, the Solidarity Time Bank of the University of Navarra, will take place on four Mondays in February, from 2 to 3 p.m., at auditorium of the Science Library. The entrance is free, prior registration before Friday, February 3.

On the first day there will be a roundtable moderated by the psychiatrist Lorena de Simón, on how having a mental illness affects the sustainability of a employment. Luis Casado will be the speaker of the second session and will address the need for inclusive communication, eliminating not only physical but also cognitive and sensory barriers.

Meanwhile, Lorea Lamata and Leo Gainza, the owner of the Veterinary Clinic of Burlada, will speak in the third roundtable of the contributions of people with disabilities in the field of business in the third session. The cycle will close with a roundtable with direct testimonies of women users of COCEMFE.