José Antonio Sáinz de Vicuña, president of Sogepaq and member of the committee director of Warner-Sogefilms, one of Spain's leading production and distribution groups, spoke about the importance of marketing and distribution campaigns for the success of a film in front of the students and teachers of the School of Communication at the University of Navarra: "The distribution of a film plays an essential role. That's the advantage that American cinema has, because they can spend the same or more on it than the film has cost."

Sáinz de Vicuña said that this is an excellent time for Spanish cinema, and that "today it is much easier for young people who want to dedicate themselves to the world of cinema than they did a few years ago". This is due to increased funding and public interest, especially among younger people. "The day we got the script for 'thesis ' We were fascinated. No one put any obstacles in Amenabar's way, even though he was only 22 years old. I wouldn't have found opportunities like that just ten years ago."