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Two researchers receive BBVA Foundation grants

Pascual Berrone is a professor at IESE Business School and head of the Chair Schneider-Electric, Sustainability and Business Strategy, and Cristóbal Pagán is a member of project 'Public discourse' del Institute for Culture and Society

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The researcher Pascual Berrone. PHOTO: Manuel Castells
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Cristóbal Pagán. PHOTO: Manuel Castells
04/11/14 16:25 Isabel Solana

Two researchers from the University of Navarra, Pascual Berrone, from IESE Business School, and Cristóbal Pagán, from Institute for Culture and Society (ICS), have received grants in the first call for applications for the BBVA Foundation Grants for Researchers, Innovators and Cultural Creators. Their applications were two of the 56 selected out of 1,664 received, and each is endowed with a maximum of 40,000 euros.

With these grants, the BBVA Foundation wants to "recognize and individually support highly productive and creative people who are in the intermediate stages of their careers, offering them the opportunity to develop highly innovative projects with wide margins of freedom and flexibility in the management of the allocated endowment". 

Greenwashing and poetic expression of emotions in Greek poetry.

Pascual Berrone (Mar del Plata, 1975, Italian nationality) is Professor at the department de management Estratégica of IESE Business School and holder of the Chair Schneider-Electric, Sustainability and Business Strategy of this institution in Madrid.

His project will deal in depth with greenwashing, the strategies by which companies advertise environmentally friendly actions - usually superficial and cosmetic - completely unrelated to the real environmental damage produced by the signature. His goal is "to understand the environmental impact that companies have and what are the factors that make a business more or less friendly to the natural environment where it carries out its activities".

The research will take the form of a book that will provide a holistic perspective on organizations and their environmental management in Europe, analyzing what forms of greenwashing exist and what their impact is. The volume will have a high practical value for practitioners and policy makers working towards regulating current levels of pollutant emissions.

Cristóbal Pagán Cánovas (Seville, 1975) is researcher of project 'Public discourse' of Institute for Culture and Society. His field of work focuses on cognitive linguistics, cognitive poetics, analysis of speech, Greek Philology , comparative literature and cognitive science.

In his project, called EMOCCC, he seeks fill in the first diachronic study of the poetic expression of emotions in Greek poetry, from Homer to the present day. It will also lay the instructions for a large-scale study of the verbal expression of emotions in the main European languages, comparing poetic speech with everyday language. The ultimate goal is to change some of the current paradigms on the emotion-cognition-culture relationship and conceptual mappings.

EMOCCC will be developed within Professor Douglas Cairns' project History of Distributed Cognition (HDistCog) , which has just started at the University of Edinburgh. Its purpose is to connect the Humanities and Cognitive Sciences through a large diachronic study of the ideas that have led to the paradigm that in cognitive science can be called Distributed Cognition, that is, the view of cognition as something that resides not only in the brain or in the body (embodied cognition), but also in the material world and in the cultural realm.