One of the illustrations selected by the high school Official Pharmacists of Navarra for its calendar. PHOTO:

The high school Official Pharmacists' Association (COF) of Navarra has illustrated its 2010 calendar with the practical work that the 3rd and 4th year students of advertising and Public Relations of the University of Navarra have elaborated for the subject design Publicitario. In its final internship , this subject asked the students to develop a campaign that sought to approach the high school to the collegiate members and involve them in the day to day of the collegiate activity.

In total, almost 40 students presented their creative works accompanied by strategies from development. From all of them, the most attractive ones were selected and, thanks to their creativity and the originality of the message, were used to illustrate a calendar that has been distributed among more than 1,300 members and other institutions in the sector. In addition, the high school also wanted to give the calendar a social character by including in it the main world days related to health.

"Through our communications office, we came up with the possibility of collaborating with the students at the University and presenting them with our needs so that they could put their creativity to work. The assessment of works was surprising and we wanted the students' efforts to be recognized. The result has been a calendar that we, like high schoolfinancial aid us month after month to raise awareness among our members; but also, for the students, seeing the work published is a reward that rewards a well-done work ", says Pilar García, president of the COF Navarra.