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A graduate of the University of Navarra launches an e-marketplace platform

- "Hermeneus" is a new social network that has as goal to put on contact buyers and sellers and thus improve the conditions of sale and purchase.

08/06/11 07:08
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Eduardo Elorriaga. PHOTO: Manuel Castells

Eduardo Elorriaga, graduate of the University of Navarra, has launched, together with the technological business Virtualware, the digital marketplace Hermeneus. The goal of this new social network , aimed at the food and logistics sector, is "to optimize communication, to get our partners to sell more and with better margins, and to get their buyers to buy more, at a better price and more easily".

Hermeneus will function as a social club of sellers in which, after paying a reduced fixed monthly fee, companies will be able to enjoy different services such as promotion, Internet positioning, hosting and maintenance services, geolocation or the employment of communication tools, among others.

Thus, "a Username buyer of subject , for example a family, when accessing Hermeneus with the intention of buying food, will automatically obtain information on all the professionals in its environment. Once the Username has identified a food professional, it will be able to analyze what that producer offers in its showcase (defined by itself, not by us), and apply for the purchase of its products/services, obtaining in real time the best transport offer", explained Eduardo Elorriaga.

Hermeneus, which will start operating on September 1st, will offer its services for the moment in the Basque Country, Navarra, Asturias and Valencia, and only in the food and logistics sector, as these are two sectors "that require efficient measures to improve their current status and eliminate the imbalance that exists between income and added value provided by each agent".

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