"85% of nursing care takes place in the family, the rest falls on the partner healthcare system". This was stated by University of Navarra professor Ana Canga at the opening roundtable of congress FORUN 2016: "The footprint of the family". The event brought together some 200 people, including professors and students.

The professor of School Nursing offered a vision of the family from the field of nursing care. She explained that society is experiencing a revolution in longevity. And, among others, she offered answers to these questions: Are we prepared, how should we manage it, how does it affect the family?

He explained that caring for a sick person has consequences for the entire family nucleus: "The impact of the disease depends on the prognosis but also on the family's life cycle". In this sense, he advocated a sustainable family caregiver where positive resources are used to reinforce the caregiver's task.

The family as a brand

Carlos Martínez de Aguirre, Full Professor of Civil Law of the University of Zaragoza and president of The Family Watch, also spoke at roundtable . "The main challenge of the family today is not to lose sight of what it is and what it is for". The expert clarified that"we must be aware of what it is and what it is not, because if we lose sight of this, we will not know why we have to support the family or why we have to have social policies".

In the colloquium, which was moderated by the director of the high school of Sciences for the Family, Javier Escrivá, also intervened Xabier Bringué, professor of the School of Communication and Deputy Director of the high school of Sciences for the Family of the academic center.

The latter focused his exhibition on the strengths that great brands have in common with families. Thus, like any strong brand, he argued that this institution is supported by the fact that it has gone through a crisis, is genuine, stands out for doing its work well, has the commitment of its public and must be coherent. "The great value bet of the family as a brand is that the family is the expansion of marriage, where a story of coherence and commitment begins," he said.