The event was held with the goal to provide useful tools for successful strategic planning in fashion business and to facilitate relationships between professionals that can help build business.

ISEM and IESE professors Javier Zamora, an expert in digital business, and Fabrizio Ferraro, an expert in business strategy, as well as ISEM professors Luis Lara, consultant in retail, and Emilio Llopis, an expert in branding development , were the speakers responsible for developing the content of the workshop. Xavier Marcet, consultant in innovation, and Joan Martí, director of Cluster Dynamization of the Generalitat de Catalunya, also participated.

Among the main conclusions, the implementation of technological progress in consumption patterns stands out, which has forced companies in the fashion sector to rethink the business model and the relationship with their customers. Another cross-cutting idea was omnichannel as a strategy for accessing the new Username. Emphasis was also placed on the concept of innovation, understood as that activity that financial aid builds value for the customer and drives improved results for business.

Other issues addressed during the session were the effects of globalization on the supply of products and services, and the challenges facing companies in terms of corporate social responsibility.

In addition, Francesc Maristany, vice president of communication of the cluster, presented the new identity of the Textile and Fashion Cluster of Catalonia, based on the values of vision, partnership and trust that the institution aims to offer its members and represented from now on by the brand modacc (Catalan Fashion Cluster).

Among the more than 50 businessmen and executives from the fashion industry, there were people in charge of brands such as Nice Things, Javier Simorra, Jocavi, Punto Blanco, Bobolí, Teresa Helbig, Escorpión, Cóndor, Gisela, Lola Casademunt, Janira, Guasch, Torras, Linn or Yerse, among others.

The workshop of strategic reflection is part of the set of activities of the Catalan Fashion Cluster that have as goal contribute to the competitive improvement of companies in the fashion ecosystem.

The workshop was attended by the Minister of business and Employment of the Government of Catalonia, Felip Puig, who, after a few words from Teresa Sádaba, director of ISEM, pronounced the inaugural speech , which highlighted the importance of the fashion sector in the Catalan Economics and opportunities for future growth and projection.