2015_02_17_isem-paris

The students of the Master's Degree Executive in Fashion Business Management (MEDEM) of ISEM Fashion Business School made an academic stay at the Institut Français de la Mode in Paris.

position The first session, Contemporary fashion in Paris and retail core topic zones, was hosted by Aleksandra Olenska, stylist and consultant at design, after which Michelle Dossmann, jewelry marketing consultant, spoke about the industry of which she is an expert.

For her part, IFM professor Patricia Romatet was in charge of explaining the development product in fashion and luxury during two conferences, while her colleague Franck Delpaldelved into the French perspective of the sector.

In addition to analyzing the French market through the classes, the 40 students visited the international textile fair Première Vision Paris, where they received an explanation from consultant textile José María García-Planas. Located at the Parc des Expositions de Paris Nord Villepinte, it hosted 1,793 exhibitors from more than 50 countries, grouped in 6 halls.

They also had the opportunity to visit the headquarters of the online outlet Vente-Privèe. At the headquarters, they were welcomed by Fernando Maudo, director general manager of Vente-Privèe in Spain, who spoke about how the company works and its business strategy. Also present at group wereEva Rodríguez, from department Communication and PR Europe, and Carlos Álvarez, from Vente-Privèe Europe, and Carlos Álvarez, from Vente-Privèe Europe. Europe, and Carlos Álvarez, from International Marketing.

In March, students will travel to Milan for MEDEM's second international academic stay, which will take place at SDA Bocconi School of Management. At this school they will focus their programs of study on branding and branding management .