The culture of care brings together at the University the main entrepreneurs of the Pamplona hotel sector

The main entrepreneurs of the hotel sector in Pamplona recently quotation at the University of Navarra on the occasion of a session on the culture of care organized by ISSA School of Applied Management. The talk, part of the launch of the new Master's Degree in design and management of Hospitality Services, which will be taught next year, included a reflection on the figures of the caregiver and the cared-for person, protagonists of the accommodation sector.

Ricardo Piñero, Full Professor of Aesthetics and Theory of the Arts at the University of Navarra, participated in the workshop . Under the degree scroll 'The art of caring. Hospitality, the pending revolution', the professor brought to the table issues such as the dignifying power of work and the need to link it to a human and loving vision. " work is something we do every day. But it's not just what we do or how we do it, it's part of who we are," he said. He addressed the members of the Pamplona Hotel association to talk to them about a core topic in the world of care: "You have to know how to take care of the 'invisible'. That is, anticipate, know the person and know what he or she is going to need before he or she even needs it. Although it may sound a bit corny, care is inevitably linked to love. In the long run, what is false is uncomfortable.

In conclusion, he made it clear that success, that excellence in the hotel sector, is achieved "when one manages to make a difference in the lives of others".

Professionals in the care of people, from the design and management of experiences

Victoria Rodríguez, director of the center, was in charge of closing the workshop with a presentation of the Master's Degree in design and management of Hospitality Services. She highlighted the importance of this academic training for the hotel market and the novelty of a professional and official teaching focused on the care of people from the design and management of experiences. "We develop in our students a certain way of thinking that will accompany them forever: a culture of care," he concluded. "Our goal is to train professionals capable of guaranteeing the best care, experts in meeting the fundamental needs of rest, enjoyment and safety for people of all ages and circumstances".

In addition to the hotel industry, the program's training covers a wide range of services ranging from the tourism industry to co-housing, residences for the elderly, hostels for pilgrims, as well as boarding schools for Education or social inclusion. Our goal is to train professionals capable of guaranteeing the best care, experts in meeting the fundamental needs of rest, enjoyment and safety for people of all ages and circumstances.